RICOH GR series / BRAND | RICOH IMAGING

GR CONCEPT

To capture moments that move the heart and express the photographer’s creativity.
Based on the concept of being the "ultimate snapshooter,"
the GR continues to pursue the fundamental values of photography.

HIGH IMAGE
QUALITY

Conveying the atmosphere of the moment,
emphasizing lens performance to achieve natural images.

PORTABILITY

Easy to carry around and quick to take out, combining both shape and design.

QUICK RESPONSE

With fast startup and intuitive operation, you won't miss a moment you want to capture.

EVOLVING

Customization and firmware advancements have made it mature, and the more you use it, the more indispensable it becomes.

CONCEPT MOVIE

GR HISTORY

Since the release of the GR1 film camera in 1996,
the tradition of a small body with a wide-angle fixed-focus lens has been carried on.
Uninfluenced by the trends of the times, we have always pursued the essence of photography.
The history of GR is a record of dialogue between users and producers,
centered on photography and shared by many photography enthusiasts.