• Brand
  • Products
  • Store
  • Support

PENTAX is committed to SLR photography's future through the continued development of camera technology,
making it more fun and exciting than ever before for all PENTAX users.

  • PENTAX brand launches a film camera project focused on developing new film-based products along with camera fans.

  • Introducing the path taken by PENTAX, which continues to provide innovative products as a pioneer of SLR cameras.

  • Introducing the various exciting features built into PENTAX cameras, which is useful when shooting photos.


PENTAX features that gives more enjoyments in photo shooting

  • To solve issues related to shooting, we’ll be sharing the various functions and settings of PENTAX cameras on this page.

  • Full guide of “Custom Image” to change the image finishing depending on the subject or scene.

  • Photo essay by Takumichi Seo, featuring works created through his unique sensibilities and the imaging power of his PENTAX camera. He also shares interesting episodes that have occurred during his photo shoots.

  • How can the ASTROTRACER function improve your astrophotography? An expert astrophotography equipment engineer explains why you should choose PENTAX.

PENTAX lens to expand photo expression

  • Find out all about the PENTAX Limited-series lenses, featuring rich, stiring visual expressions and a high-grade machined aluminum lens barrel.

  • Assuring creative diversity in all types of photography.
    Top-rated optical performance and remarkable reliability to support your distinctive photographic style

  • Introducing the superior features of "HD Coating", a unique lens coating that dramatically improves optical performance.

  • PENTAX offers an abundant range of individual lenses that increase the enjoyment of taking photos. Introducing four models that are perfect for beginners who want to take the next step.

  • How a photo expresses itself is determined by the lens. Introducing many of the unique lens technologies cultivated by PENTAX over the many years.


  • Why not finding a binocular that matches you perfectly? How to select binoculars based on information from basic knowledge, such as magnification and aperture, to product features is introduced.

  • PENTAX binoculars have been in the world since 1938. Experience the clarity made possible by trusted optical performance and revolutionary coating techniques.

  • Why can you see near or far so crispy with Papilo binoculars? Here is the answer!


On November 27, 2019, we are proud to celebrate the 100th year from the foundation of Asahi Optical Joint Stock Co., the original manufacturer of PENTAX-brand products.
We would like to express our sincere thanks to our customers for their years of patronage and support for PENTAX-brand products.

  • Winners of Instagram Photo Contest is announced. Check the winners!

  • Limited Hot Shoe Cover to dress up your camera. It is the perfect partner for either silver or black camera bodies.

Page top