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Challengers

Messages from the development team members

“We create cameras that we want to own ourselves.”
PENTAX K-3 Mark III’s developers reveal the behind-the-scene stories of the enthusiasm and originality that led to the development of this compact camera.

The background of product development PENTAX’s devotions expressed in the PENTAX K-3 Mark III
High-grade viewfinder system Designed to achieve high standards
The creation of an image The unending pursuit of PENTAX’s imaging goals
Image tracking performance The essential feature of a flagship model
User Interface Handling the camera as if it were an extension of your body
GUI (Graphical User Interface) For the ultimate ease of operation
Reliability Perfect harmony of functionality and operability
Product design Perfect harmony of functionality and operability

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