Inside Story

Ricoh has strongly pushed the R8 digital camera as a "tool for taking pictures". What is the background to that? How does it function as a "tool"? How does that work? -- We asked the planning and sales promotion staff. (Posted on March 19, 2008)

Images that transcribe the intentions of a photographer who wields "a camera as a tool". The functions that take those pictures. What are they? And, how was that performance sought? We asked the development team. (Posted on April 9, 2008)

The R8 has a completely different gallery and look from its predecessor model. Users have welcomed it as "cool, stylish and easy-to-use!" We asked staff in charge of the design and internal layout what this functional beauty was and how it resonates as a tool. (Posted on April 23, 2008)