The PENTAX X90 provides the perfect harmony of a high-magnification 26-times optical zoom lens and outstanding operability. Designed to be compact and lightweight, it still features an elegant design and exceptional holding comfort. It even comes with a high-resolution 2.7-inch color LCD monitor and an electronic viewfinder with diopter adjustment mechanism. Its battery life is nearly 50% longer than before.* Packaging all essential features and functions in a highly functional and maneuverable body, the PENTAX X90 is a truly dependable partner for all types of photography.* Compared to conventional PENTAX models.

The X90's Macro mode lets you approach as close as one centimeter away from the subject, making it effortless to capture fine-detailed, close-up images with ease.

The X90 lets you capture beautiful movie clips at 16:9 high-definition TV proportions. Thanks to its HDMI micro terminal, you can enjoy dynamic, high-resolution movie clips simply by connecting the X90 to a high-definition TV monitor.

The X90 comes equipped with an extra-powerful 26-times optical zoom lens covering focal lengths from 26mm wide angle to 676mm super telephoto (in the 35mm format) to optimize the image quality of 12.1 effective megapixels. Thanks to this high-power zoom lens, you can capture a wide range of subjects with great ease — from breathtaking landscapes to distant, unapproachable subjects like animals. In addition, the PENTAX-original CCD-shift-type SR (Shake Reduction) mode assures crisp, blur-free images, even when the lens is set to the super-telephoto range.

Automatic detection of 32 faces, with Smile Capture and Blink Detection functions

The X90's advanced Face Detection AF & AE function captures as many as 32 faces beautifully and in crisp focus, even when the faces are tilted or turned sideways. It also features the Smile Capture function to automatically release the shutter the instant it detects the subject7s smile, and the Blink Detection function to warn you when the subject's eyes close at the time of shutter release.

Auto Picture mode
for hands-off selection of the most appropriate shooting mode from seven options

The X90's advanced Auto Picture mode automatically selects the most appropriate shooting mode from seven distinctive options — Standard, Landscape, Portrait, Night Scene Portrait, Night Scene, Sport and Flower — for the given subject or scene.

Auto-Tracking AF
to maintain constant focus on active subjects for timely shutter releases

Once the subject is captured in focus, the X90's Auto-Tracking AF mode keeps it in focus, even when it moves around in the image field. By eliminating the need for frequent refocusing, this lets you effortlessly capture the decisive moment, even when the subject is an active child or unpredictable pet.

Digital filters
to add personal touches for creative expressions

In addition to the conventional digital filters such as Black & White, Sepia and Color, the X90 also offers other creative options, including Toy Camera, Retro, Soft, Extract Color, and Color Emphasis. Thanks to these filters, you can add creative and artistic touches to your images with minimal effort.

Small Face filter
for better proportioned, more attractive portraits

The X90's innovative Small Face filter makes the subject's appear slightly smaller than in reality in recorded images, helping you to create better proportioned, more attractive portraits.

Frame Composite function
to mark special occasions with favorite photo frames

The X90 comes with more than 90 different decorative photo frames to produce eye-catching, fun-packed pictures.

World-time and calendar functions
for on-the-road convenience around the globe

Other features

• D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in the image
• Panorama and Digital Wide modes for the composition of unique, eye-catching images
• AF spotbeam projector to assure pinpoint autofocusing in the dark
• Compatibility with Eye-Fi wireless LAN SD memory cards
• Face Magnification mode to automatically magnify the faces recorded in the Face Detection AF & AE function during playback

When you want to share special memories with your friends or relatives, you can make copies of recorded images or movies on a DVD or videotape, simply by connecting the X90 to a DVD recorder or video deck via the included AV cable. Such copies also allow other people to watch the memorable scenes comfortably on a larger TV or projector screen.