Inside Story

Digital camera is a photographic tool, or a weapon for a photographer to express his mind and philosophy on a photograph. Everybody has his own insistence on a camera to love as his photographic tool. Needless to say, the picture quality of the camera has to be high but that is not enough condition, the camera quality needs to be high as well. How could he be disappointed if his loving camera breaks down easily? Instantly he will lose his trust to the camera. Our GR Digital engineers have pursued a camera trust worthy as a photographic tool, to devote every effort to study and decide various specifications of the feature.

We had an eye on the magnesium alloy as the material for the body frame. Magnesium alloy is known as light and sturdy material, which is hard to get scratched and durable to protect internal electronic component parts for a long period of time. The body frame also works as the outer shell, a key to the camera dignity because it significantly contributes to the feeling of the camera holding. In order to fit the camera frame into the little space left, we had to reduce the thickness o the frame to a minimum level possible. If it is too thin then it cannot maintain the sturdiness. The designers of the internal parts and the outer shell worked together and repeatedly redesigned the thickness until it reached to an optimum level.