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Introducing the new Caplio RR660. Ricoh's unrivaled usability and size now shoots at 6.16 megapixels.

A masterpiece maker - in your pocket!

Ricoh is thrilled to announce the release of the new Caplio RR660 - a sleek new entry-level digital camera that adds more exciting new user-friendly features to its extremely popular RR630 predecessor. The new 6.16-megapixel digital camera is even lighter and more compact than its predecessor, and yet is equipped with a crystal-clear 2.4" color TFT-LCD monitor for even easier viewing.

The Caplio RR660 is the newest addition to Ricoh's popular, award-winning range of digital cameras, whose outstanding performance, value for money and stylish designs have won favor with both professional and amateur photographers around the world. The RR660 consistently produces striking, crystal-clear images that simply stand out above pictures from other cameras in its class. Equipped with a 3x optical zoom and 4x digital zoom, for a combined 12x zoom, the RR660 can effortlessly handle any photographic situation.

Weighing in at a super-light 130g ^*, the RR660's incredibly sleek and compact body fits even more easily into the palm of your hand or your pocket. Of course, the simple "point-and-shoot ability" of the RR630 has been passed on to the RR660, so that even absolute beginners will have no trouble wowing their friends and family with stunning digital images. The new RR660 now contains six still modes, giving even more exciting options to those who like to add a touch of creativity to their digital imagery. The Mode dial can be set to Auto, Program, Portrait, Landscape, Sports and Night Scene, as well as the ever-popular Video mode, giving you extensive choice and usability.

Thanks to the super-large size 2.4-inch color TFT-LCD monitor, you can review your digital pictures clearly, anytime, anywhere. Of course, transferring photos to a PC couldn't be simpler with the RR660's USB connector. And like its predecessor, the RR660 has 16 MB of internal memory, so you can shoot beautiful pictures straight out of the box. It also features an SD Card slot, giving you even more storage space options with this convenient, widely used storage medium.

The impressive new RR660 has exactly what you want in a compact digital camera. Sleek design, easy operation, and a crystal-clear large size 2.4" color TFT-LCD monitor, all wrapped up in a light, sophisticated body. Look no further. This is the camera you've been searching for.

• *Without battery and SD card

Major Features of the Caplio RR660

1.	6.16-megapixel CCD The RR660's 6.16-megapixel CCD delivers excellent image quality every time. Even large A4 size prints turn out bright, sharp and full of rich detail.
2.	3x optical zoom plus 4x digital zoom The RR660's 3x optical zoom can handle most distant scenes. But when you need to get even closer, using the 4x digital zoom produces a total of up to 12x zoom.
3.	Video mode and six versatile scene modes The RR660 records movies, plus it comes with six exciting scene modes that let you take perfect pictures anytime, anywhere.
4.	Get in as close as 5cm Close-up photography has now got just that little bit closer. Find beauty you have never noticed before in the exciting world of macro photography.
5.	16MB internal memory and SD Card slot The RR660 boasts 16MB of internal memory. Increasing storage capacity is easy, just by inserting an SD Card (sold separately).
6.	Big, bright & beautiful 2.4" color TFT-LCD monitor The super-large 2.4" color TFT-LCD with 110,000 pixel resolution provides breathtakingly clear play back of images immediately after shooting.
7.	Accepts regular AA batteries AA batteries can be bought almost anywhere, making the RR660 the perfect partner whenever you're on the move.
8.	Fast, simple PC connectivity Connection to a computer couldn't be simpler. Just connect the RR660 with the USB cable included, and you can enhance your photos and even create panoramic images with the bundled software.

Caplio RR660