Inside Story

The most talked-about camera among camera fans these days is the GXR interchangeable unit camera system introduced on December 18 last year. The GXR has taken a huge step beyond past boundaries of camera design by enabling the photographer to change not only the lens but also the image sensor and the image processing engine. What was the original project concept for the GXR? And how was the balance between usability and beauty as a tool achieved? — To answer such questions, we talked with the planning and design staff. (Posted on: January 20, 2010)

With the GXR interchangeable unit camera system, you can change to the optimum lens and image sensor for the scene you want to shoot. We asked the design and development staff about their special concerns in the struggle to create this new camera system, the first ever to separate the body and the camera unit. (Posted on: February 3, 2010)

The GXR interchangeable unit camera system offers users a totally new system in which the lens, image sensor, and image processing engine are all changed together. So what are Ricoh's sales promotion staff doing to communicate the appeal of the GXR to as many people as possible? And what are the future plans in this area? Here we take a look at the GXR's future. (Posted on: February 17, 2010)