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Press Release

June 13, 2013

Color order service for the PENTAX Q7 camera body and the
PENTAX-01 STANDARD PRIME lens, offering a choice of
120 body color combinations and 20 lens colors

PENTAX RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the color order service for the new PENTAX Q7 digital lens-interchangeable camera body and the PENTAX-01 STANDARD PRIME Q-mount interchangeable lens.

The color order service has been extremely popular as a unique, stylish way for PENTAX camera users to express individual taste in their photographic system.

For the new PENTAX Q7, the service will accept orders for 120 camera body color combinations (including three standard colors) and 20 lens colors (including the standard silver model), so that the user can choose the color combination of camera body and lens that is most satisfying for them.

Outline of PENTAX Q7 color order service
Camera featured PENTAX Q7 digital lens-interchangeable camera
Color options 117 optional color combinations, with a choice of 20 body colors and six grip colors

Note: Three standard models (black, silver and yellow bodies with a black grip) are marketed as is.
Note: The specifications of color-order camera bodies and lenses are the same with those of the standard models.

Product Lineup Lens Kit (with PENTAX-02 STANDARD ZOOM lens)

Note: The Lens Kit with a black or yellow camera body comes with the lens of identical color. The Lens Kit with any other body color comes with the silver lens.

Outline of PENTAX-01 STANDARD PRIME color order service
Lens featured PENTAX-01 STANDARD PRIME Q-mount interchangeable lens for PENTAX Q-series digital lens-interchangeable cameras
Body colors 20 color options (including a silver model marketed as is)

Note: The specifications of color-order lenses are the same as those of the standard model.

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