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Press Release

June 13, 2013

Color order service for the PENTAX K-50 digital SLR camera,
offering a choice of 120 body color combinations

PENTAX RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the color order service for the new PENTAX K-50 digital SLR camera.

The color order service has been extremely popular as a unique, stylish way for PENTAX camera users to express their own style in their camera system.

For the new PENTAX K-50, the service allows for the selection from 120 camera body color combinations (including three standard models). Each user can choose the desired color combination to more personalize their K-50 camera body.

Outline of PENTAX K-50 color order service
Camera featured PENTAX K-50 digital SLR camera
Color options 117 optional color combinations, with a choice of 20 body colors and six grip colors

Note: The three standard models (black, white and pink bodies with a black grip) are marketed as is.
Note: The specifications of camera bodies and lenses ordered through the color order service are the same as those of the standard models.

Product Lineup Lens Kit (with PENTAX-DA L 18-55mm F3.5-5.6AL WR lens)

Note: The Lens Kit with a black, white, and pink camera body comes with a lens of the identical color. The Lens Kit with any other body color comes with a black lens.

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