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Press Release

September 9, 2010

A high-performance, casual-style digital compact camera,
featuring a compact, lightweight body
and 10X optical zoom lens

Optio RZ10Optio RZ10
Optio RZ10
Optio RZ10

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX Optio RZ10 digital compact camera. It provides effortless, user-friendly operation throughout the entire zoom range of its high-magnification zoom lens — from wide angle to telephoto, and even at macro settings.

In addition to a 10X optical zoom lens that can handle a wide variety of subjects and occasions — from travel and landscape to action and sports — the Optio RZ10 provides a host of advanced features and handy functions that make photo shooting simple and effortless for everyone. These include dual shake reduction for effective reduction of camera shake, and an upgraded Auto Picture mode for hands-off selection of the most appropriate shooting mode. Sporting a simple but functional exterior design, with meticulous attention to every detail, it even offers a choice of body color from black and three vivid colors. The stylish Optio RZ10 is the perfect partner for all casual photographers.

♦ Pure White [ ⇒ Product Image] ♦ Classic Black [ ⇒ Product Image] ♦ Lime [ ⇒ Product Image] ♦ Violet [ ⇒ Product Image]
Major Features
  1. Optical 10X zoom lens for a variety of subjects and scenes

    Equipped with a high-performance 10X optical zoom lens covering focal lengths from 28mm wide angle to 280mm telephoto (in the 35mm format), the Optio RZ10 can capture beautiful, lively pictures with a wide range of subjects and scenes — from spectacular landscapes to fast-action sports events. It also offers high-quality macro shooting, down to just one centimeter away from the subject. When coupled with the Intelligent Zoom function, which allows for even tighter zooming in on the subject, the zoom range can be extended to approximately 67 times to cover the focal length of a 1876mm super-telephoto lens (in the 35mm format).
  2. Automatic selection of the most appropriate shooting mode

    The Optio RZ10 features an upgraded version of the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by accurately assessing various photographic conditions on and around the subject. This user-friendly mode instantly and reliably selects one of 16 shooting modes (eight conventional modes, plus eight new modes including Blue Sky, Sunset and Pet) and optimizes various camera settings, including sensitivity and shutter speed, to assure the best results with minimal effort by the photographers.
  3. Dual shake reduction to assure sharp, blur-free images

    By combining a CCD-shift-type SR (Shake Reduction) mechanism with a Pixel Track SR, the Optio RZ10’s dual shake reduction system minimizes annoying camera shake more effectively than before. Thanks to this reliable system, the photographer is assured of sharp, blur-free images even under shake-prone shooting conditions — such as when using a telephoto lens, or when shooting a sunset or indoor scene without flash.
  4. High-quality HDTV-proportion movie recording

    The Optio RZ10 captures beautiful, high-definition-TV-quality movie clips (1280 x 720 pixels).* It also comes equipped with the sophisticated Movie SR (Shake Reduction) mode,** which automatically compensates camera shake during movie shooting with the help of exclusive software. Everyone can enjoy high-quality movie shooting with minimal effort.

    * When the Optio RZ10's AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
    ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  5. Exceptional image quality

    By coupling approximately 14 effective megapixels assuring exceptional image resolution with a high-performance imaging engine capable of reproducing true-to-life colors, the Optio RZ10 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to large sizes, users are assured of sharp, high-resolution prints with edge-to-edge sharpness.
  6. Automatic face detection for beautiful, lively snapshots

    The Optio RZ10 features the sophisticated Face Detection AF & AE function. This instantly and accurately detects up to 32 faces within the image field, then catches them in sharp focus and in optimum exposure in a mere 0.03 seconds — even when some of the faces are tilted or turned away from the camera. The Optio RZ10 also comes equipped with other convenient features to assist the photographer in capturing beautiful, lively snapshots. These include: the Small Face filter that makes the subject’s face appear smaller than actual in recorded images; the Smile Capture that automatically releases the shutter the moment the camera detects the subject’s smile; and the Blink Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.
  7. Unique Pet mode for automatic detection of dog and cat faces

    The Optio RZ10 features a much-improved Pet mode, which comes in handy when taking pictures of dogs and cats. This upgraded version not only assures far greater accuracy in detecting three pre-registered faces of dogs and cats, but is also capable of automatically detecting unregistered faces of dogs and cats, unlike the previous version.
  8. Casual, all-purpose design for every occasion

    The Optio RZ10’s casual but stylish design makes it perfect to accompany its owner anywhere and on all occasions — on trips, for day-to-day snapshots, and at holiday events. It is designed to be functional and maneuverable, while meticulous attention has been given to every part of the camera body, including: the smoothly rounded edges; an easy-to-hold, rubber-coated grip; and a beautiful, lustrous alumite-finish black lens barrel. In addition to the standard color of chic black, the Optio RZ10 also comes in three vivid, lively colors designed to give it a sportier, cheerful appearance.
  9. Other features

    1. Large, easy-to-view 2.7-inch color LCD monitor with approximately 230,000 dots
    2. Burst Shooting of up to 40 images at a maximum speed of 9.1 images per second
    3. Digital filters, including Toy Camera and Retro, to add creative visual effects
    4. Choice of three image sizes (4:3, 16:9 and 1:1) to accommodate different applications
    5. D-Range setting to prevent whitewashed (overexposed) and black-out (underexposed) areas in an image
    6. Digital Panorama mode to effortlessly create a single panoramic picture from as many as three images
    7. MediaImpression 2.0 for PENTAX software for image viewing, editing and filing applications (compatible with the latest operating systems, including Windows 7 and Mac OS X 10.6)
    8. Eye-Fi connected: optimized for use with Eye-Fi wireless memory cards
Optio RZ10 Specifications
Lens   PENTAX zoom lens, 9 elements in 6 groups (5 aspherical elements)
Focal Length 5.0 - 50.0mm
35mm equivalent focal length approx. 28 - 280mm
Aperture F3.2 (W) - 5.9 (T)
Zoom Optical Zoom 10x
Digital Zoom approx. 6.7x
Intelligent Zoom approx. 14x at 7M, approx. 67x at 640 (including optical zoom)
Motion Blur Reduction Still CCD-Shift-Type (SR: Shake Reduction), Dual (SR & Pixel Track SR), High-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Focus Type 9-point AF, Spot AF, Auto tracking AF
Focus Range
(From lens face)
0.4m - infinity (at wide setting), 0.9m - infinity (at tele setting)
1.31ft. - infinity (at wide setting), 2.95 ft. - infinity (at tele setting)
0.1 - 0.5m (at wide setting), 0.3 - 0.5m (at the meddium magnification length)
0.33 - 1.64 ft. (at wide setting), 0.98 - 1.64 ft. (at the meddium magnification length)
1cm Macro:
0.01 - 0.3m (at focal length of 7.3mm)
0.03 - 0.98 ft. (at focal length of 7.3mm)
Infinity-landscape, Pan Focus, Manual Focus: available
Face Detection   Face Detection AF&AE is available for all modes up to 32 faces. Smile Capture. Blink Detection.
Pet Detection   Detect and recognize up to 1 pets' face pre-registered in the memory (Register: up to 3 pets)
Number of
Effective pixels
  approx. 14 megapixels
Image Sensor   1/2.33" CCD
Number of
Recorded pixels
Still 14M, 10M (1:1), 10M (16:9), 7M, 2M (16:9), 640
Movie 1280, 640, 320
(Standard Output Sensitivity)
  Auto, Manual (ISO 80 - 6400)
White Balance   Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting
Display   2.7" LCD, approx. 230K dots
Exposure Control Metering System Multi-segment metering, Center-weighted metering, Spot metering
Exposure Compensation ±2EV (1/3EV steps)
Scene modes   Auto Picture, Program, Portrait, Night Scene Portrait, Night Scene, Movie, Landscape, Blue Sky, Sunset, Flower, Sport, Pet, Digital SR, Natural Skin Tone, Kids, Fireworks, Frame Composite, Party, Food, Candlelight, Text, Surf & Snow, Digital Wide, Digital Panorama, Green
Playback modes   Slideshow, Image Rotation, Small Face Filter, Digital Filter (B&W, Sepia, Toy Camera, Retro, Color, Extract Color, Color Emphasis, High Contrast, Starburst, Soft, Brightness Filter), Frame Composite, Movie Edit, Red-eye Compensation, Resize, Cropping, Image/Sound Copy, Voice Memo, Protect, DPOF, Startup Screen, Face close-up playback
Shutter Speed   1/2000 - 1/4 sec. 4 sec. at most (Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes. "Red-eye" compensation function employs a pre-discharge. Soft Flash
Flash Range Wide:
approx. 0.2 - 5.3m (ISO Auto)
approx. 0.66 - 17 ft. (ISO Auto)
approx. 0.9 - 2.8m (ISO Auto)
approx. 2.95 - 9.2 ft. (ISO Auto)
Drive Modes   One shot, Self-timer, Continuous Shooting , Burst Shooting (L/M/H)
Storage Media   Built-in Memory (approx. 82.7 MB), SD/SDHC Memory Card
Power Source   Rechargeable D-LI92 lithium-ion battery, Optional AC adapter kit is also available
Battery life Still*: approx. 260 shots (Rechargeable Lithium-ion battery)
Playback**: approx. 300 min. (Rechargeable Lithium-ion battery)
Interfaces   USB2.0 (Hi-Speed): PC/AV terminal
Video Output   NTSC/PAL
Dimensions   approx. 97(W) x 61(H) x 33(D)mm (including lens depth) approx. 3.8(W) x 2.4(H) x 1.3(D) inches
Weight With battery & SD card approx. 178g (loaded and ready)
approx. 6.3 oz.
Body approx. 157g (without battery and SD memory card)
approx. 5.5 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing.
Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[ Storage capacity ]

Recorded Pixels Built-in Memory * 64MB 128MB 256MB 512MB 1GB 2GB 4GB 8GB 16GB 32GB
33 24 49 97 192 385 778 1527 3109 6255 12548
10M [1:1]
42 30 62 121 239 479 975 1915 3898 7844 15735
10M [16:9]
42 30 62 121 239 479 975 1915 3898 7844 15735
52 38 77 151 299 598 1205 2366 4816 9690 19438
2M [16:9]
151 110 223 435 863 1727 3415 6705 13646 27455 55075
588 430 870 1694 3358 6717 12294 24140 49125 98841 198271

Movie Built-in Memory * 64MB 128MB 256MB 512MB 1GB 2GB 4GB 8GB 16GB 32GB
30fps 0:00:26 0:00:19 0:00:38 0:01:15 0:02:30 0:05:00 0:10:08 0:19:55 0:40:31 1:21:33 2:43:35
15fps 0:00:51 0:00:37 0:01:16 0:02:28 0:04:53 0:09:46 0:19:42 0:38:41 1:18:43 2:38:23 5:17:44
30fps 0:01:15 0:00:55 0:01:51 0:03:37 0:07:11 0:14:23 0:29:16 0:57:28 1:56:57 3:55:20 7:52:04
15fps 0:02:23 0:01:44 0:03:31 0:06:52 0:13:36 0:27:13 0:53:55 1:45:52 3:35:27 7:13:30 14:29:36
30fps 0:01:55 0:01:24 0:02:50 0:05:31 0:10:56 0:21:54 0:44:32 1:27:27 2:57:59 5:58:07 11:58:22
15fps 0:03:31 0:02:34 0:05:13 0:10:10 0:20:08 0:40:18 1:18:48 2:34:44 5:14:54 10:33:35 21:10:58
Voice Recording   0:22:34 0:16:31 0:33:24 1:05:04 2:08:56 4:17:56 8:44:34 17:09:58 34:56:01 70:17:12 140:59:34

* Approx. 82.7 MB
The maximum file size is 2GB for movie.
The maximum length is 18 hours for Voice recording

  • PENTAX and Optio are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.
  • ArcSoft®, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.
  • Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
  • Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • Design and Specifications are subject to change without notice.
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