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Press Release

June 17, 2010

PENTAX Optio W90 Shiny Orange
A brilliant-orange version of the popular waterproof compact
digital camera, designed for fun-packed outdoor shooting

Optio W90

PENTAX Optio W90 [ ⇒ Product Image]

HOYA CORPORATION Products is pleased to announce the addition of a vibrant-orange version of the popular PENTAX Optio W90 waterproof digital compact camera (launched in March 2010) to its digital compact lineup.

Named the PENTAX Optio W90 Shiny Orange, this new model was created in response to users’ enthusiastic request for an orange version — orange being a standard color for outdoor goods. Its new orange-color aluminum-alloy front panel features a fine hairline finish, producing a beautiful sparkle like a brilliantly radiating sun. The orange color also allows users to easily match the model with many other outdoor goods that come in orange and other outdoor-oriented colors.

Since its launch earlier this year, the PENTAX Optio W90 has become extremely popular among active outdoor people, because of its outstanding features and specifications for use in demanding outdoor conditions. These include a reliable construction waterproof to assure worry-free shooting at a depth of six meters, and an exceptional shockproof capability with which it can withstand a fall from a height of 1.2 meters. Its innovative Digital Microscope mode has also attracted tremendous attention not only from outdoor enthusiasts interested in nature observation, but also from the business and manufacturing worlds, which demand accurate, detailed records of tiny parts and delicate materials.

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