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Press Release

January 26, 2010

PENTAX Optio I-10
An eye-catching SLR-shaped digital compact camera,
packaging a host of advanced features
in a compact, lightweight body

PENTAX Optio I-10 Pearl WhitePENTAX Optio I-10 Classic Black

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX Optio I-10 digital compact camera. In addition to a compact body with the look of an SLR camera, it offers a wide range of advanced functions — including an upgraded Face Detection AF & AE function that even detects the faces of dogs and cats — to make high-quality digital photography more effortless and enjoyable.

PENTAX Optio I-10 Color Variation
♦ Pearl White [ ⇒ Product Image] ♦ Classic Black [ ⇒ Product Image]
Major Features
  1. Unique design inspired by an SLR camera

    The Optio I-10’s unique, eye-catching design is reminiscent of the beloved SLR cameras of yesteryear; it will surely create a sense of nostalgia for many users. By efficiently positioning components such as a flash unit and a speaker to the upper middle section of the camera body, and by reducing the height of both sides to a minimum, PENTAX was able to create this original SLR-shaped body with an elevated mid section. The center section of the camera’s front panel is elegantly textured to give a high-quality appearance and a pleasing texture, while all other elements, including the near-centered lens and the PENTAX logo just above it, have been carefully designed to enhance the SLR camera image.
  2. Upgraded face detection — detecting even the faces of dogs and cats

    The Optio I-10 features a new-generation Face Detection AF & AE function, which instantly and accurately detects up to 32 faces in the image field, then catches them in sharp focus and in optimum exposure in just 0.03 seconds. In addition to popular features such as the innovative Small Face filter, this upgraded version is programmed to detect not only human faces, but also the faces of dogs and cats. When the user selects pre-registered dog or cat faces (up to three choices), the camera automatically recognizes them and optimizes focus and exposure. The user can even program the camera to automatically release the shutter the moment the subject’s face turns straight toward the camera. These features make it simple and effortless to capture delightful faces of active pets.
  3. Optical 5X zoom lens for broad coverage, from wide angle to telephoto

    Despite its compact dimensions, the Optio I-10 features an optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range means the Optio I-10 easily handles a wide variety of subjects and scenes — from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to approximately 31.3 times.
  4. Exceptional image quality

    Combining the exceptional image resolution provided by approximately 12.1 effective megapixels, the faithful color reproduction of the PENTAX-developed high-performance imaging engine, and the camera’s high-performance PENTAX zoom lens, the Optio I-10 delivers brilliant, high-quality images with well-defined details. Even when enlarged to larger sizes, the images ensure sharp, high-resolution prints with edge-to-edge sharpness.
  5. Triple anti-shake protection to prevent different types of camera shake

    1. CCD-shift-type SR mechanism
      The Optio I-10 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which effectively compensates for camera shake by shifting the camera's image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This sophisticated mechanism offers an outstanding camera-shake compensation effect equivalent to approximately up to 2.5 shutter steps, even under shake-prone shooting conditions - such as when using a telephoto lens, or when shooting a sunset or indoor scene with the incident light only.
    2. High-Sensitivity anti-shake mode*
      When it detects low-lighting conditions in still-image shooting, the Optio I-10 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
    3. Movie SR mode**
      During movie recording, the Optio I-10 prevents blurry images by digitally minimizing annoying camera shake through the use of exclusive software.

    * When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
    ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  6. High-quality, HD-proportioned movie recording

    The Optio I-10 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. This mode also offers a variety of editing functions: still images can be extracted from movie clips, and title images can be added to the beginning and/or end of a movie clip, and more.

    *** When the Optio I-10's AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

  7. Subscreen Input function for constant display of a favorite image on the screen

    The Optio I-10 offers the new and innovative Subscreen Input function, which allows the user to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function comes in handy when the photographer wants to use a recorded image as a reference to shoot subjects from the same angle and at the same image size every time (such as photographing prepared food in the same way to compile a recipe file), or when the user wants to constantly keep a favorite image on the screen.
  8. Creative digital filters to process recorded images

    The Optio I-10 comes equipped with 11 digital filters to add various visual effects to recorded images without the need for a computer. In addition to the conventional Monochrome and Sepia filters and the creative Toy Camera and Soft filters, the Optio I-10 now offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.
  9. Other features

    1. Wireless remote shooting using an optional PENTAX remote controller
    2. Auto Picture mode to automatically select one of the eight shooting modes for the optimum result
    3. D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
    4. Original Frame function to add a decorative frame and/or letters/characters to a recorded image
    5. Digital Panorama mode to create a single panoramic picture from as many as three images
    6. Digital Wide function to compose an ultra-wide-angle picture (roughly equivalent to an image taken with approximately 21mm lens in the 35mm format) from two images
    7. Menu Magnification function to enlarge menu items for easier viewing
    8. Eye-Fi connected: optimized for use with Eye-Fi wireless memory cards
    9. MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)
Lens   PENTAX zoom lens, 7 elements in 6 groups (3 aspherical elements)
Focal Length 5.1 - 25.5mm
35mm equivalent focal length approx. 28 - 140mm
Aperture F3.5(W) - F5.9(T)
Zoom Optical Zoom 5X
Digital Zoom approx. 6.25X
Intelligent Zoom approx. 6.5X at 7M, approx. 31.3X at 640 (including optical zoom)
Motion Blur Reduction Still CCD-Shift-Type (SR : Shake Reduction)
Highi-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Focus Type 9-point AF, Spot AF, Auto tracking AF
Focus Range
(From lens face)
0.4m - infinity (at wide setting), 1.0m - infinity (at tele setting)
1.31ft. - infinity (at wide setting), 3.3 ft. - infinity (at tele setting)
0.1 - 0.5m (at wide setting), 0.2 - 0.5m (at tele setting)
0.33 - 1.64 ft. (at wide setting), 0.66 - 1.64 ft. (at tele setting)
Super macro:
0.08 - 0.15m (at focal length of 6.36mm)
0.26 - 0.49 ft. (at focal length of 6.36mm)
Infinity-landscape, Pan Focus, Manual Focus: available
Face Detection Face Detection AF&AE is available for all modes up to 32 faces.
Smile Capture. Blink Detection.
Pet Detection Detect and recognize up to 3 pets' faces pre-registered in the memory
Number of Effective pixels approx. 12.1 megapixels
Image Sensor 1/2.3" CCD
Number of Recorded pixels Still 12M, 9M(16:9), 7M, 5.3M(16:9), 5M, 3.8M(16:9), 3M, 2.1M(16:9), 1024, 640
Movie 1280, 640, 320
Sensitivity (Standard Output Sensitivity) Auto, Fixed (ISO 80 - 6400)
White Balance Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting
Display 2.7" Wide LCD , approx. 230K dots, AR coating
Exposure Control Metering System Multi-segment metering, Center-weighted metering, Spot metering
Exposure Compensation ±2EV (1/3EV steps)
Scene modes Auto Picture, Program, Night Scene, Night Scene Portrait, Half-length Portrait, Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Fireworks, Frame Composite, Party, Natural Skin Tone, Candlelight, Text, Blog, Digital Wide, Digital Panorama, Green
Playback modes Slideshow, Image Rotation, Small Face Filter, Digital Filter(B&W, Sepia, Toy Camera, Retro, Color, Extract Color, Color Emphasis, High Contrast, Starburst, Soft, Brightness Filter), Original Frame, Frame Composite, Movie Edit, Red-eye Compensation, Subscreen Input, Resize, Cropping, Image/Sound Copy, Voice Memo, Protect, DPOF, Image Recovery, Start-up Screen, Face close up playback
Shutter Speed 1/2000 - 1/4 sec. (at wide setting) 1/1500 - 1/4 sec. (at tele setting) 4 sec. at most (in Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes.
"Red-eye" compensation function employs a pre-discharge. Soft Flash
Flash Range Wide:
approx. 0.15 - 4.0m (ISO Auto)
approx. 0.49 - 13 ft. (ISO Auto)
approx. 1.0 - 2.4m (ISO Auto)
approx. 3.3 - 7.9 ft. (ISO Auto)
Drive Modes One shot, Self-timer, Continuous Shooting, Burst Shooting, Remote Ctonrol
Storage Media Built-in Memory (approx. 26.7MB), SD/SDHC Memory Card
Power Source   Rechargeable D-LI92 lithium-ion battery, Optional AC adapter kit is also available
Battery life Still*: Approx. 250 shots (Rechargeable Lithium-ion battery)
Playback**: Approx. 300 min. (Rechargeable Lithium-ion battery)
Interfaces USB2.0(Hi-Speed), AV terminal
Video Output NTSC/PAL
Dimensions approx. 100.5(W) x 65.0(H) x 28.0(D)mm (including lens depth)
approx. 4.0(W) x 2.6(H) x 1.1(D) inches
Weight With battery & SD card approx. 153g (loaded and ready)
approx. 5.4 oz.
Body approx. 132g (without battery and SD memory card)
approx. 4.7 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing. Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[ Storage capacity ]

Still 12MH
9M (16:9)
5.3M (16:9)
3.8M (16:9)
2.1M (16:9)
Built-in Memory * 6 11 14 16 20 20 27 33 48 100 190
512MB 107 209 253 299 368 368 479 592 863 1777 3358
1GB 214 419 508 598 737 737 959 1185 1727 3556 6717
2GB 435 853 1024 1205 1499 1499 1921 2364 3415 6830 12294
4GB 855 1675 2011 2366 2943 2943 3770 4641 6703 13407 24133

  Movie Voice Recording
  1280(1280x720) 640(640×480) 320(320×240)  
  30fps 15fps 30fps 15fps 30fps 15fps  
Built-in Memory * 0:00:08 0:00:17 0:00:25 0:00:50 0:00:40 0:01:17 0:21:09
512MB 0:02:32 0:05:05 0:07:31 0:14:48 0:11:59 0:22:53 6:14:15
1GB 0:05:05 0:10:10 0:15:02 0:29:38 0:23:59 0:45:48 12:28:41
2GB 0:10:20 0:20:29 0:30:08 1:00:16 0:48:47 1:33:08 25:22:33
4GB 0:20:18 0:40:13 0:59:09 1:58:18 1:35:46 3:02:49 49:48:41

* Approx. 26.7MB
The maximum file size is 2GB for movie.
The maximum length is 24 hours for Voice recording.

  • PENTAX and Optio are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.
  • ArcSoft®, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
  • Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
  • Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • Design and Specifications are subject to change without notice.
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