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Press Release

January 26, 2010

PENTAX Optio H90
A compact, lightweight, popular-class digital compact camera,
packed with an array of user-friendly features
and convenient functions

PENTAX Optio H90 Orange/SilverPENTAX Optio H90 Ceramic WhitePENTAX Optio H90 Matte Black

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX Optio H90 digital compact camera. Developed under PENTAX’s new “functional beauty” concept, the Optio H90 combines a functional, no-frills design with a full assortment of solid, basic features to accommodate a variety of subjects and scenes.

Positioned as an easy-to-operate, popular-class model, the Optio H90 features a high-performance wide-to-telephoto 5X optical zoom lens, approximately 12.1 effective megapixels, a large, easy-to-view LCD monitor, and simple operations, all in a compact, lightweight body. To ensure simplified, flawless operation and superb operability, scrupulous attention has been paid to every detail, including the position, shape, texture and quality of each part, and the operability and accessibility of every controller. As the result, the Optio H90 fits comfortably in the photographer's hand and operates flawlessly under all photographic conditions.

PENTAX Optio H90 Color Variation
♦ Orange/Silver [ ⇒ Product Image] ♦ Ceramic White [ ⇒ Product Image] ♦ Matte Black [ ⇒ Product Image]
Major Features
  1. Solid, impeccable design, derived from the pursuit of functional beauty

    The Optio H90 sports a simple, extremely functional design, with extensive use of straight lines and easy-to-push round control buttons efficiently positioned for easy access. To achieve the unparalleled functional beauty in the Optio H90 as an everyday photographic tool, PENTAX paid the utmost attention to every detail in design, material and finish. High-quality aluminum alloy is used for the camera’s upper front section; the entire lens barrel is coated with matte black paint; and the grip is shaped for a firm, comfortable hold.
  2. Optical 5X zoom lens for wide coverage from wide angle to telephoto

    Despite its compact dimensions, the Optio H90 features a high-performance optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). Thanks to this wide zoom range, the Optio H90 can be used for a wide variety of subjects and scenes — from spectacular landscapes, majestic architecture and group shots within confined spaces, to tightly cropped snapshots from a distance. When coupled with the Intelligent Zoom function — which allows for even tighter zooming in on the subject — the zoom range can be extended to approximately 31.3 times.
  3. Exceptional image quality

    Coupling approximately 12.1 effective megapixels assuring exceptional image resolution with the PENTAX-developed high-performance imaging engine assuring faithful color reproduction, the Optio H90 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to larger sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.
  4. Large, easy-to-view LCD monitor

    Despite its compact body, the Optio H90 features a large 2.7-inch high-brightness color LCD monitor with approximately 230,000 dots. Since this monitor delivers large images and menus, the user can check them at a quick glance and easily make the desired settings and adjustments.
  5. High-quality HD-proportioned movie recording

    The Optio H90 captures beautiful, high-definition-TV-quality movie clips (1280 x 720 pixels).* It also comes equipped with the sophisticated Movie SR (Shake Reduction) mode,** which automatically compensates camera shake during movie shooting with the help of exclusive software, making it possible for everyone to enjoy high-quality movie shooting with minimal effort.

    * When the Optio H90's AV output terminal is used, movie clips are output as normal-image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
    ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  6. Automatic face detection for effortless snapshots

    The Optio H90 features the sophisticated Face Detection AF & AE function, a great tool in casual shooting of people. This user-friendly function instantly and accurately detects up to 32 faces in the image field, then optimizes focus and exposure settings in a mere 0.03 seconds' even when some of the faces are tilted or turned sideways. The Optio H90 also comes equipped with other convenient features to assist the photographer in capturing beautiful snapshots, including: the Smile Capture mode that automatically releases the shutter the moment the camera detects the subject's smile; and the Blink Detection function that warns the photographer when the subject's eyes close at the time of shutter release.
  7. Other features

    1. Pixel Track SR (Shake Reduction) mode to effectively compensate for camera shake during still-image shooting
    2. Auto Picture mode for automatic selection of one of eight shooting modes for optimum results
    3. Digital filters, including Toy Camera and Retro, to add distinctive visual effects to recorded images
    4. D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
    5. Auto-tracking AF mode to keep constant focus on a moving subject
    6. Digital Panorama mode to create a single panoramic picture from as many as three images
    7. Digital Wide function to compose an extra-wide-angle picture (equivalent to an image taken with an approx. 21mm lens in 35mm format) from two images
    8. Frame Composite function (with 90 frames stored in the camera) to shoot or compose images with decorative photo frames
    9. Image Recovery function to recover accidentally erased images
    10. MediaImpression 2.0 for PENTAX software for image viewing, editing and filing (compatible with the latest operating systems, including Windows 7 and Mac OS X 10.6)
    11. Eye-Fi connected: optimized for use with Eye-Fi wireless memory cards
Lens   PENTAX zoom lens, 7 elements in 6 groups (3 aspherical elements)
Focal Length 5.1 - 25.5mm
35mm equivalent focal length approx. 28 - 140mm
Aperture F3.5(W) - F5.9(T)
Zoom Optical Zoom 5X
Digital Zoom approx. 6.25X
Intelligent Zoom approx. 6.5X at 7M, approx. 31.3X at 640 (including optical zoom)
Motion Blur Reduction Still Pixel Track SR
High-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Focus Type 9-point AF, Spot AF, Auto tracking AF
Focus Range
(From lens face)
0.4m - infinity (at wide setting), 1.0m - infinity (at tele setting)
1.31ft. - infinity (at wide setting), 3.3 ft. - infinity (at tele setting)
0.1 - 0.5m (at wide setting), 0.2 - 0.5m (at tele setting)
0.33 - 1.64 ft. (at wide setting), 0.66 - 1.64 ft. (at tele setting)
Super macro:
0.08 - 0.15m (at focal length of 6.36mm)
0.26 - 0.49 ft. (at focal length of 6.36mm)
Infinity-landscape, Pan Focus, Manual Focus: available
Face Detection Face Detection AF&AE is available for all modes up to 32 faces.
Smile Capture. Blink Detection.
Number of Effective pixels approx. 12.1 megapixels
Image Sensor 1/2.3" CCD
Number of Recorded pixels Still 12M, 7M, 5M, 3M, 2.1M(16:9), 1024, 640
Movie 1280, 640, 320
Sensitivity (Standard Output Sensitivity) Auto, Fixed (ISO 80 - 6400)
White Balance Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting
Display 2.7" LCD, approx. 230K dots
Exposure Control Metering System Multi-segment metering, Center-weighted metering, Spot metering
Exposure Compensation ±2EV (1/3EV steps)
Scene modes Auto Picture, Program, Night Scene, Night Scene Portrait, Half-length Portrait, Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Fireworks, Frame Composite, Party, Natural Skin Tone, Candlelight, Text, Blog, Digital Wide, Digital Panorama, Green
Playback modes Slideshow, Image Rotation, Digital Filter(B&W, Sepia, Toy Camera, Retro, Color, Extract Color, Color Emphasis, Soft, Brightness Filter), Frame Composite, Red-eye Compensation, Movie Edit, Resize, Cropping, Image/Sound Copy, Voice Memo, Protect, DPOF, Image Recovery, Start-up Screen, Face close up playback
Shutter Speed 1/2000 - 1/4 sec. (at wide setting) 1/1500 -1/4 sec.
(at tele setting). And 4 sec. at most (in Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes.
"Red-eye" compensation function employs a pre-discharge. Soft Flash
Flash Range Wide:
approx. 0.15 - 4.0m (ISO Auto)
approx. 0.49 - 13 ft. (ISO Auto)
approx. 1.0 - 2.4m (ISO Auto)
approx. 3.3 - 7.9 ft. (ISO Auto)
Drive Modes One shot, Self-timer, Continuous Shooting, Burst Shooting
Storage Media Built-in Memory (approx. 32.7MB), SD/SDHC Memory Card
Power Source   Rechargeable D-LI88 lithium-ion battery, Optional AC adapter kit is also available
Battery life Still*: Approx. 210 shots (Rechargeable Lithium-ion battery)
Playback**: Approx. 250 min. (Rechargeable Lithium-ion battery)
Interfaces USB2.0(Hi-Speed), AV terminal
Video Output NTSC/PAL
Dimensions approx. 94.5(W) x 56.5(H) x 24.5(D)mm (including lens depth)
approx. 3.7(W) x 2.2(H) x 1.0(D) inches
Weight With battery & SD card approx. 131g (loaded and ready)
approx. 4.6 oz.
Body approx. 114g (without battery and SD memory card)
approx. 4.0 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing. Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[ Storage capacity ]

Still 12MH
2.1M (16:9)
Built-in Memory * 7 14 20 25 40 59 122 232
512MB 107 209 299 368 592 863 1777 3358
1GB 214 419 598 737 1185 1727 3556 6717
2GB 435 853 1205 1499 2364 3415 6830 12294
4GB 855 1675 2366 2943 4641 6703 13407 24133

  Movie Voice Recording
  1280(1280x720) 640(640×480) 320(320×240)  
  30fps 15fps 30fps 15fps 30fps 15fps  
Built-in Memory * 0:00:10 0:00:21 0:00:31 0:01:01 0:00:49 0:01:34 0:25:52
512MB 0:02:32 0:05:05 0:07:31 0:14:48 0:11:59 0:22:53 6:14:15
1GB 0:05:05 0:10:10 0:15:02 0:29:38 0:23:59 0:45:48 12:28:41
2GB 0:10:20 0:20:29 0:30:08 1:00:16 0:48:47 1:33:08 25:22:33
4GB 0:20:18 0:40:13 0:59:09 1:58:18 1:35:46 3:02:49 49:48:41

* Approx. 32.7MB
The maximum file size is 2GB for movie.
The maximum length is 24 hours for Voice recording.

  • PENTAX and Optio are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.
  • ArcSoft®, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
  • Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
  • Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • Design and Specifications are subject to change without notice.
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