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Press Release

January 26, 2010

PENTAX Optio E90
An entry-class digital compact camera,
featuring an upgraded Smile Capture function and
simple, user-friendly operation

PENTAX Optio E90

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX Optio E90 digital compact camera. Offering a host of convenient, user-friendly features — including an upgraded Smile Capture function that automatically and accurately detects and records the subject’s smiling face — this new entry-class model simplifies high-quality digital photography for everyone — even for beginning photographers.

♦ PENTAX Optio E90 [ ⇒ Product Image]
Major Features
  1. Automatic face detection, with Smile Capture function to automatically detect the subject’s smile

    The Optio E90 features the advanced Face Detection AF & AE function, which automatically detects the subject’s face, then optimizes the focus and exposure settings. It is also equipped with the Smile Capture function, which detects a smile on the subject’s face and releases the shutter at the right moment — all automatically.
  2. Auto Picture mode for automatic selection of the ideal shooting mode

    The Optio E90 features the PENTAX-original Auto Picture mode, which automatically and instantly selects one of eight shooting modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard, and Candlelight) for a given subject or scene. Thanks to this user-friendly mode, the photographer can effortlessly capture beautiful, high-quality digital images of various subjects and scenes.
  3. Comfortable, easy-to-hold grip

    The Optio E90’s exterior has been treated with a non-slip rubber coating to prevent the camera from accidentally slipping out of the photographer’s hand. The right side of the front panel has also been slightly raised from the rest of the body to form a grip for a fatigue-free, firm and comfortable hold of the camera.
  4. Powered by world-standard AA-size batteries

    Because the Optio E90 uses two world-standard AA-size batteries, replacements can be found almost anywhere in the world, eliminating worries about unexpected battery shortage. Its highly energy-efficient design gives it the ability to take approximately 220 images* with a pair of fresh alkaline batteries.

    * Based on measurement conditions conforming to CIPA specifications.

  5. Green mode to assure pushbutton-easy shooting to beginners

    With simple pushbutton operation, the Optio E90’s user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. This mode not only makes high-quality digital photography simple and effortless even for first-time digital photographers, but it also comes in handy when the photographer asks someone else to take his/her pictures, or when the user has simply lost track of camera settings.
  6. Double anti-shake protection to prevent camera shake and subject shake in unfavorable conditions

    1. High-Sensitivity anti-shake mode
      When the Optio E90 detects low-lighting conditions in still-image shooting, it automatically raises the sensitivity to as high as ISO 1600, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
    2. Movie SR mode**
      During movie recording, the Optio E90 prevents blurry images by digitally minimizing annoying camera shake through the use of exclusive software.

      ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  7. Digital filters to add personal, creative touches to recorded images

    The Optio E90 comes equipped with six digital filters to add various visual effects to recorded images without needing a computer. In addition to the conventional Monochrome and Sepia filters, the Optio E90 offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.
  8. Digital Panorama mode to compose extra-wide-perspective images

    The Optio E90 features the creative Digital Panorama mode, which automatically creates a single panoramic picture from as many as three images. All the photographer has to do is follow simple instructions displayed on the LCD monitor and move the camera sideways (or up and down). This mode comes in extremely handy when shooting expansive subjects, such as spectacular landscapes or high-rise buildings, which cannot be captured in a single standard-format image.
  9. Exceptional image quality with approximately 10.1 effective megapixels

    Coupling approximately 10.1 effective megapixels with the high-performance PENTAX zoom lens, the Optio E90 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to bigger sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.
  10. Optical 3X zoom lens covering angles as wide as 31.5mm

    The Optio E90 comes equipped with an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm wide-angle coverage is particularly handy when in a confined space but photographing breathtaking landscapes, magnificent structures or group snapshots. Coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, the user can extend the zoom range to approximately 17.1 times.
  11. Other features

    1. Large 2.7-inch, high-brightness color LCD monitor with approximately 230,000 dots for comfortable viewing of images and menus
    2. Recording of beautiful movie clips (640 x 480 pixels) almost equal in quality to those recorded by a video camera
    3. World-time function to keep track of local time for 75 cities in 28 time zones around the world
    4. Image recovery function to retrieve accidentally erased images
    5. High-speed continuous shooting mode to record 16 images (fixed at 640 x 480 pixels) in a mere two seconds
    6. MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)
Lens   PENTAX zoom lens, 7 elements in 6 groups (3 aspherical elements)
Focal Length 5.7 - 17.1mm
35mm equivalent focal length approx. 31.5 - 94.5mm
Aperture F2.9(W) - F5.2(T)
Zoom Optical Zoom 3X
Digital Zoom approx. 5.7X
Intelligent Zoom approx. 3.6X at 7M, approx. 17.1X at 640 (including optical zoom)
Motion Blur Reduction Still Hi-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Focus Type 3-point AF, Spot AF, Auto tracking AF
Focus Range
(From lens face)
0.5m - infinity (at wide setting), 0.5m - infinity (at tele setting)
1.64 ft. - infinity (at wide setting), 1.64 ft. - infinity (at tele setting)
0.1 - 0.6m (at wide setting), 0.35 - 0.6m (at tele setting)
0.33 - 1.97 ft. (at wide setting)
Infinity-landscape, Pan Focus: available
Face Detection Face Detection AF&AE is available at all mode. 10 people at most. Smile Capture
Number of Effective pixels approx. 10.1 megapixels
Image Sensor 1/2.3" CCD
Number of Recorded pixels Still 10M, 7M, 5M, 3M, 2.1M(16:9), 1024, 640
Movie 640, 320
Sensitivity (Standard Output Sensitivity) Auto, Fixed (ISO 100 - 1600)
White Balance Auto
Display 2.7" LCD, approx. 230K dots
Exposure Control Metering System Multi-segment metering
Exposure Compensation ±2EV (1/3EV steps)
Scene modes Auto Picture, Program, Night Scene, Night Scene Portrait, Half-length Portrait, Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Natural Skin Tone, Candlelight, Digital Panorama, Frame Composite, Sunset, Green
Playback modes Slideshow, Digital Filter(W&B, Sepia, Color, Fisheye Filter, Starburst, Brightness Filter), Frame Composite, Resize, Cropping, Image Copy, Image Rotation, Red-eye Compensation, Protect, DPOF, Image Recovery, Face close-up playback
Shutter Speed 1/2000- 1/4 sec. 4 sec. at most (Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes.
"Red-eye" reduction function employs a pre-discharge.
Flash Range Wide:
approx. 0.1 - 5.4m (ISO Auto)
approx. 0.33 - 18 ft. (ISO Auto)
approx. 0.35 - 3.0m (ISO Auto)
approx. 1.64 - 9.8 ft. (ISO Auto)
Drive Modes One shot, Self-timer, Continuous Shooting, Multi-Burst (VGA@16 shots)
Storage Media Built-in Memory (approx. 6MB), SD/SDHC Memory Card
Power Source   2 AA batteries (Alkaline, Lithium, Nickel and Rechargeable Ni-MH), Optional AC adapter kit is also available
Battery life Still*:
approx. 220 shots ( 2AA Alkaline batteries),
approx. 600 shots (2AA Lithium batteries)
approx. 400 min. ( 2AA Alkaline batteries),
approx. 800 min. ( 2AA Lithium batteries)
Interfaces USB, AV terminal
Video Output NTSC/PAL
Dimensions approx. 92.5(W) x 60.0(H) x 28.0(D)mm (excluding the operation parts and protrusion.)
approx. 3.6(W) x 2.4(H) x 1.1(D) inches (excluding the operation parts and protrusion.)
Weight With battery & SD card approx. 170g (loaded and ready)
approx. 6.0 oz.
Body approx. 122g (without battery and SD memory card)
approx. 4.3 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing. Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[ Storage capacity ]

Still 10MH 10M 7M 5M 3M 2.1M (16:9) 1024 640
Built-in Memory * 1 4 5 6 11 15 36 68
512MB 120 241 301 371 603 805 1859 3453
1GB 241 483 604 743 1208 1611 3719 6908
2GB 491 983 1228 1512 2458 3278 7565 10000
4GB 965 1930 2413 2970 4827 6436 10000 10000

Movie 640 320
  30fps 15fps 30fps 15fps
Built-in Memory * 00:00:10 00:00:21 00:00:21 00:00:43
512MB 00:08:57 00:17:54 00:17:54 00:35:48
1GB 00:17:54 00:35:49 00:35:49 01:11:38
2GB 00:36:25 01:12:51 01:12:51 02:25:42
4GB 01:11:31 02:23:02 02:23:03 04:46:06

* Approx. 6MB
The maximum file size is 2GB for movie.

  • PENTAX and Optio are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.
  • ArcSoft®, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
  • Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • Design and Specifications are subject to change without notice.
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