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Press Release

March 3, 2009

An all-purpose digital compact camera
featuring a high-magnification optical 24X zoom lens


HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX X70 digital compact camera. Featuring a high-magnification optical 24-times zoom lens with a wide-angle to super-telephoto coverage, and sporting a highly portable, compact, lightweight body, this new all-purpose model performs superbly and effortlessly in a great variety of photographic situations — from casual day-to-day snapshots to travel and sports photography.

♦ PENTAX X70 [ ⇒ Product Image]
Major Features
  1. Versatile optical 24X zoom lens to accommodate a range of subjects

    Within its compact, lightweight body, the X70 features a high-magnification optical 24-times zoom lens offering a focal-length coverage between 26mm wide angle to 624mm super telephoto (in the 35mm format). Coupled with the Intelligent Zoom function, the X70’s zoom range can be extended to approximately 150 times (for a focal length of an astonishing approximately 3900mm in the 35mm format) without compromising the optical performance of the zoom lens.
  2. Reliable shake-reduction system for sharp, blur-free images

    The X70 incorporates image-sensor-shift-type SR (Shake Reduction) system to assure sharply focused, blur-free images even under demanding photographic conditions prone to camera shake, such as when using a telephoto lens or when shooting a sunset or indoor scene using only incident light. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X70 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.
  3. High-speed continuous shooting to capture the decisive moment

    The X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second, and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 captures once-in-a-lifetime, decisive moments in sharp focus, even when the subject is an active child or unpredictable pet.

    * When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).

  4. High image quality

    Thanks to the combination of approximately 12.0 megapixels, a high-performance imaging engine, and the high-quality PENTAX zoom lens, the X70 delivers super-clear, high-quality images. It even allows the photographer to choose the preferred finishing touch — Bright, Natural or Monochrome.
  5. Movie shooting in high-definition TV image quality and with anti-shake protection

    The X70 captures high-quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels). It also features the Movie SR mode,*** which effectively minimizes annoying camera shake during movie shooting through the use of exclusive software. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort.

    ** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  6. Multi-mode exposure system to accommodate different applications

    The X70 offers a choice of four exposure modes: Programmed AE, in which the camera automatically selects the optimal combination of aperture and shutter speed for a given subject; and Aperture-Priority AE, Shutter-Priority AE and Metered Manual modes, in which photographers are free to select either or both aperture and shutter speed to express their creative intentions and personal touches.
  7. Auto Picture mode for the automatic selection of seven different shooting modes

    The X70 features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but also features an auto macro mode, which automatically switches the camera’s focus range to macro in close-range applications.
  8. Super-fast Face Recognition AF&AE function to capture up to 32 faces in focus in approx. 0.03 seconds

    The X70’s Face Recognition AF&AE function comes extremely handy for taking casual snapshots of people. It optimizes the focusing and exposure status of the subject — up to 32 faces in a single image — in approximately 0.03 seconds. The X70 also offers other user-friendly functions: a Smile Capture function that automatically releases the shutter the instant it detects the subject’s smile; and a Blinking Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.
  9. Auto sensitivity control, up to a super-high ISO 6400

    The X70 comes equipped with an auto sensitivity control function, which automatically shifts the sensitivity level in relation to the subject’s lighting condition and the lens focal-length setting. This allows the photographer to use a high shutter speed in dimly lit locations, such as night scenes or indoor sports events, to effectively minimize camera shake and subject shake. The auto sensitivity control range can be set randomly between ISO 50 and super-high ISO 6400.
  10. Large, easy-to-view 2.7-inch color LCD monitor

    Despite its compact dimensions, the X70 features a large 2.7-inch high-brightness color LCD monitor with approximately 230,000 dots. Thanks to the AR (Anti-Reflection) coating, sunlight reflections are held to a minimum for comfortable outdoor viewing. The X70 also comes with an electronic viewfinder, which comes handy when shooting against intense backlight or when the photographer needs firmer grip of the camera.
  11. Other features

    1. Choice of image format, from proportions of 4:3, 3:2, 16:9 or 1:1
    2. Shooting mode palette for easy selection of the most appropriate shooting mode from 20 different shooting modes, including a new Baby mode programmed to capture the healthy, lively face of a baby
    3. Overexposure compensation function to prevent white-washed highlight areas
    4. 1cm Macro mode can be used as close as one centimeter away from a subject for stunning close-up shots
    5. Digital Wide function to composite one extra-wide-angle image (equivalent to an image taken with an approx. 20mm lens in 35mm format) from two images
    6. World-time clock to display standard time in 75 cities in 28 time zones around the world, for an extra convenience on the road
    7. Frame Composite function (with 90 frames stored in the camera) to shoot or compose images with decorative photo frames
    8. Approx. 33.6MB built-in memory
    9. Red-eye reduction function to correct annoying red eyes in recorded images during playback
Number of Effective pixels approx. 12 megapixels
Image Sensor 1/2.33" CCD
Number of Recorded pixels Still 12M, 3:2, 16:9, 1:1, 7M, 5M, 3M, 1024, 640
Movie 1280, 848, 640, 320
Sensitivity (Standard Output Sensitivity) Auto, Fixed (ISO 50 - 6400)
Motion Blur Reduction Still CCD-Shift-Type (SR : Shake Reduction)
Hi-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Face recognition Face recognition AF&AE is available at all mode. 32 people at most.
Smile Capture. Blinking Detection.
Storage Media Built-in Memory (approx. 33.6MB), SD/SDHC Memory Card
White Balance Auto, Daylight, Shade, Tungsten light, Fluorescent light (W, D, N), Manual setting
Lens   PENTAX zoom lens, 14 elements in 11 groups (4 aspherical elements, 3 ED elements)
Focal Length 4.6 - 110.4mm (approx. 26 - 624mm in 35mm format)
Aperture F2.8 (W) - F5.0 (T)
Zoom Optiocal Zoom 24X
Digital Zoom approx. 6.25X
Intelligent Zoom approx. 31.3X at 7M, approx. 150X at 640 (including optical zoom)
Display 2.7"LCD , approx. 230K dots, AR coating
Viewfinder Electronic Viewfinder, approx. 200K dots
Focus Type 9-point AF, Spot AF, Auto tracking AF
Focus Range
(From lense face)
Standard: 0.4m - Infinity (at wide setting), 1.7m - Infinity (at tele setting), 1.31 ft. - Infinity (at wide setting), 5.6 ft. - Infinity (at tele setting)
Macro: 0.1 - 0.5m (middle zoom position), 0.33 - 1.64 ft. (middle zoom position)
1cm Macro: 0.01 - 0.3m (middle zoom position), 0.03 - 0.98 ft. (middle zoom position)
Infinity-landscape, Manual Focus, AF Point switching: available
Exposure Control Metering System Multi-segment metering, Center-weighted metering, Spot metering
Exposure Compensation ±2EV (1/3EV steps)
Scene mode Auto Picture, Sport, Digital SR, Movie, USER, Manual, Aperture Priority, Shutter Priority, Program, SCN(Landscape, Flower, Portrait, Backlight, Half-length Portrait, Night Scene, Night Scene Portrait, Stage Lighting, Surf & Snow, Baby, Kids, Pet, Food, Fireworks, Frame Composite, Party, Museum, Sunset, Digital Wide, Digital Panorama), Green
Playback modes Slideshow, Digital Filter(Color Filter(11 kinds), Soft Filter, Fisheye Filter, Brightness Filter), Frame Composite, Resize, Cropping, Image/Sound Copy, Image Rotation, Movie Edit, Red-eye Compensation, Voice Memo, Protect, DPOF, Image Recovery, Start-up Screen, Face close-up playback
Shutter Speed 1/4000 - 1/4 sec. 4 sec at most (Tv, Av, M, Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes. "Red-eye" reduction function employs a pre-discharge. Low-speed synchro, Low-speed synchro + Red-eye
Flash Range Wide: approx. 0.2 - 9.1m (ISO Auto), approx. 0.66 - 29.9 ft. (ISO Auto)
Tele: approx. 1.7 - 5.1m (ISO Auto), approx. 5.6 - 16.7 ft. (ISO Auto)
Drive Modes One shot, Continuous Shooting (L/M/H), Self-timer, 2 sec Self-timer, Interval Shooting, Auto Bracket
Power Source   Rechargeable D-LI92 lithium-ion battery, Optional AC adapter kit is also available
Battery life Still*: Approx. 170 shots (Rechargeable Lithium-ion battery)
Playback**: Approx. 200 min. (Rechargeable Lithium-ion battery)
Interfaces USB2.0 (Hi-Speed), AV terminal, DC Input terminal
Dimensions approx. 110.5 (W) × 82.5 (H) × 89.5 (D)mm (excluding the operation parts and protrusion.)
approx. 4.4 (W) × 3.2 (H) × 3.9 (D) inches (excluding the operation parts and protrusion. )
Weight Body approx. 390g (without battery and SD memory card)
approx. 13.8 oz.
With battery & SD card approx. 410g (loaded and ready)
approx. 14.5 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing. Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[ Storage capacity ]

Still   Built-in Memory * 512MB 1GB 2GB 4GB
12M (4000x3000) starstarstar 7 107 214 435 855
starstar 14 209 419 853 1675
star 22 321 643 1307 2567
3:2 (4000x2672) starstarstar 8 114 229 465 914
starstar 16 228 458 931 1828
star 24 343 687 1397 2742
16:9 (4000x2256) starstarstar 9 126 254 516 1014
starstar 18 253 508 1024 2011
star 26 368 737 1499 2943
1:1 (2992x2992) starstarstar 9 126 254 516 1014
starstar 18 253 508 1024 2011
star 26 368 737 1499 2943
7M (3072x2304) starstarstar 11 160 321 653 1283
starstar 21 299 598 1205 2366
star 28 397 795 1617 3175
5M (2592x1944) starstarstar 13 192 385 778 1527
starstar 26 368 737 1499 2943
star 37 530 1060 2119 4161
3M (2048x1536) starstarstar 21 299 598 1205 2366
starstar 42 592 1185 2364 4641
star 61 863 1727 3415 6703
1024 (1024x768) starstarstar 74 1042 2084 4098 8044
starstar 126 1777 3556 6830 13407
star 165 2324 4650 8782 17238
640 (640x480) starstarstar 153 2158 4318 8782 17238
starstar 239 3357 6717 12294 24133
star 268 3777 7557 15368 30167

Movie   Built-in Memory * 512MB 1GB 2GB 4GB
1280(1280x720) (hh:mm:ss) 15fps 0:00:32 0:07:31 0:15:02 0:30:08 0:59:09
848(848x480) (hh:mm:ss) 30fps 0:00:22 0:05:18 0:10:36 0:21:20 0:41:53
640(640x480) (hh:mm:ss) 30fps 0:00:32 0:07:31 0:15:02 0:30:08 0:59:09
15fps 0:01:03 0:14:48 0:29:38 1:00:16 1:58:18
320(320x240) (hh:mm:ss) 30fps 0:00:51 0:11:59 0:23:59 0:48:47 1:35:46
15fps 0:01:37 0:22:53 0:45:48 1:33:08 3:02:49

*Approx. 33.6MB
The maximum file size is 2GB for movie.

  • PENTAX is a trademark of HOYA CORPORATION.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Design and Specifications is subject to change without notice.
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