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Press Release

January 24, 2008

PENTAX Optio E50

An entry class, user-friendly compact digital camera,
featuring various improvements in performance, convenient for photographyPENTAX Optio E50

PENTAX Corporation is pleased to announce the new PENTAX Optio E50, an entry-class compact digital camera that can be operated easily, enabling even first-time users to take photographs readily, with improved various capabilities such as shake reduction, face recognition, and battery life.

♦ PENTAX Optio E50 [ ⇒ Product Image ( JPEG ) ]
Major Features
”Face Recognition AF & AE” for simple and convenient photography of portrait
The Optio E50 is equipped with the ”Face Recognition AF&AE” function *1 that enables to take a photograph of portrait easily and beautifully. This is a convenient function that automatically detects faces and adjusts the focus, and set the optimum exposure, regardless of where people are located on the screen. So, the faces do not become dark even when taking a photograph against the backlight. A maximum of 10 people can be recognized at once.

Available when the photography mode is ”Auto Picture”, ”Program”, ”Portrait”, and ”Kids” and camera is directed to the people from the front

Digital SR ( Shake Reduction )
A mode that reduces camera shakes and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the high sensitivity of ISO 1600, to match the brightness of the subjects. This enables for photography with fast shutter speeds, and images with less blurs can be obtained.
Supports easily-available AA batteries
As the Optio E50 supports AA batteries, it is possible to easily obtain batteries even when the user is away from home, allowing for worry-free photography. In addition, the battery life has been improved through further power saving and approximately 250 photographs *2 can be taken when using alkaline batteries.

Based on measurement conditions conforming to CIPA specifications

Auto Picture mode automatically determines the best setting for shooting conditions
The Auto picture mode lets the camera automatically determines the shooting conditions for Landscape, Portrait, Night Scene, and Normal modes and chooses the optimum settings for each subjects. This PENTAX original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.
Equipped with the Green mode for automated setup
The Optio E50 comes with the Green mode, which automates the camera setup when shooting still image that allows even complete digital-camera beginners to enjoy picture-taking effortlessly. A single button press automatically sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions. This function is useful when asking someone else to take your picture or when you are simply lost track of the camera settings.
High quality images
Although the Optio E50 is an entry-class camera, high quality images, where detailed parts are clear even when pictures are stretched out, can be obtained. This is due to the camera's high pixel count of 8.1 effective megapixels, new image processing engine with increased processing performance, and high-performance PENTAX lens.
3X optical zoom and 4X digital zoom for a maximum of about 12X magnification
The Optio E50 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37.5-112.5mm lens in 35 mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits. Such zooming power can also be combined with 4X digital zoom to achieve a total of about 12X zoom capability.
Other features
  1. Panorama mode for composing photographs into one panoramic picture
  2. Large and easily viewable 2.4-inch monitor, with approximately 110,000 dots
  3. Recording movies at sizes up to 640 x 480 pixels with images quality rivaling camcorders
  4. Date imprint function for easy image categorizing
  5. Full-flat design, when power is off, realizes convenient and great portability
  6. 16-frame continuous shooting that enables for 16 images ( 640 x 480 pixels / image ) to be shot continuously and recorded in 2 seconds
  7. Approximately 10MB of built-in memory allows internal image storage even when the memory card is full
  8. Frame composite function allows you to add a decorative frame around the image when shooting
  9. FotoNation's red-eye compensation function for flash shots
  10. Includes the ACDSee for PENTAX 3.0 viewer/image management software that supports Windows Vista™
  11. Support PictBridge, DPOF functions, Eixf Print, and PRINT Image Matching III
Optio E50 Main Specifications
Number of Effective pixels   approx. 8.1 megapixels
Image Sensor   1/2.5″ CCD
Number of Recorded pixels Still 8M, 5M, 4M, 3M, 2M, 1024, 640
Movie 640, 320
( Standard Output Sensitivity )
  Auto, Fixed ( ISO 100 - 1600 * ),

* Digital SR mode setting

Shake Reduction Still High sensitivity shake reduction mode ( Digital SR )
Face recognition   Face priority AF&AE is available at the Auto Picture, Program, Portrait and Kids mode
Storage Media   Built-in Memory ( approx. 9.5MB ), SD/SDHC Memory Card
White Balance   Auto
Lens   PENTAX zoom lens, 6 elements in 5 groups ( 3 aspherical elements )
Focal Length 6.2mm - 18.6mm ( 35mm equivalent focal length approx. 37.5 - approx. 112.5mm )
Aperture F2.8(W) - F5.2(T)
Zoom Optical Zoom 3X
Digital Zoom approx. 4X
Display   2.4″, approx. 110K dots LCD
Focus Type 3 point multi/spot/continuous
Focus Range
(From lense face)
Normal : 0.4m ( 1.31ft ) to infinity ( whole zoom area )
Macro : 0.15m ( 0.49ft ) to 0.5m ( 1.64ft ) ( at wide setting )
Infinity-landscape mode, Pan Focus available
Exposure Control Metering System Multi-segment metering
Exposure Compensation ±2EV ( 1/3EV Steps )
Scene modes   Auto Picture, Program, Night Scene, Movie, Voice Recording, Landscape, Flower, Portrait, Surf&Snow, Sport, Digtal SR, Kids, Pet, Panorama, Frame Composite, Green
Playback modes   Slideshow, Resize, Trimming, Image&Sound Copy, Image Rotation, Digital Filter, Brightness Filter, Frame Composite, Red eye compensation, Protect, DPOF, Start-up Screen
Shutter speed   1/2000 sec.- 1/4 sec. 4 sec. at most ( Night scene mode setting )
Built-in flash Modes Flash-on and Flash-off modes. ”Red-eye” compensation function employs a pre-discharge
Flash Range
Wide : approx.0.15m ( 0.49ft ) - approx. 6.0m ( 20ft ) ( ISO Auto )
Tele : approx. 0.4m ( 1.31ft ) - approx. 3.2m ( 10ft ) ( ISO Auto )
Drive Modes   One shot, Self-timer, Continuous, 16-frame Shooting
Power Source   2 AA batteries ( Alkaline, Lithium, Nickel and Rechargeable Ni-MH ), Optional AC adapter kit is also available
Battery life
Still : approx. 250 Shots ( Alkaline )*1
Playback : approx. 340 mins ( Alkaline ) *2
Interfaces   USB 2.0 ( Hi-Speed ) / AV terminal
PictBridge   Supported
Dimensions   approx. 96.5(W) x 60(H) x 22(D) mm ( the thinnest depth )
Weight Body approx. 120g ( without battery and SD memory card )
With battery &
SD card
approx. 165g ( loaded and ready )

* The number of recordable images are based on the CIPA standard measurement, but it may vary with the conditions under which the camera is used.
* Measured based on PENTAX standard and may vary depending on the condition of use.

• PENTAX and Optio are trademarks of PENTAX Corporation
• This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant
• Copyright 2001 Seiko Epson Corporation. All Rights Reserved. PRINT Image Matching is a trademark of Seiko Epson Corporation. The PRINT Image Matching logo is a trademark of Seiko Epson Corporation
• All other brands or product names are trademarks or registered trademarks of their respective companies
• Design and specifications are subject to change without notice

REMARKS : This information is current as of the date of publication. Note that information displayed may have already been changed without prior notice.
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