When you take a picture with a single lens reflex (SLR) camera, the light passes through the lens, and in turn the optical viewfinder. You view the image directly with your eyes, and feel it with your heart. This is the unique experience you get when using an SLR. Not only do you enjoy the images captured, but also the entire process of taking a picture, from deciding on what to capture and where, to observing the scene, composing the image, then finally releasing the shutter. PENTAX was the first camera manufacturer in Japan to build an SLR, a progression that allowed our users to experience the joy of photography and the fun in creating images. PENTAX is committed to the future of SLR photography through the continued development of camera technology, making it more fun and exciting than ever before for all PENTAX users.


We design new cameras through sheer devotion.

It is our intention to produce cameras that will be the preferred choice for photo enthusiasts, becausewe love photography and have an in-depth knowledge and understanding of cameras.


Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject.

We intend to design cameras that create memorable images, that make us feel as if we're connecting directly with the subject, capturing our imagination and captivating our senses.


We design cameras that allow our users to enjoy all the processes involved in taking a picture.

We pursue every essential element involved in the joy of photography. From looking through the viewfinder to composing the image, focusing on the subject and releasing the shutter.


We pursue a level of quality and performance that can’t be measured by numbers alone.

We produce our cameras not only by pursuing higher performance based on numerical values, but by integrating our designers’ sensory feedback into the design and development.


We respect and value the photographic experiences of our users and view this as an invaluable asset.

We want to share all the inspiring experiences of our users, from the hardware to the shooting processes, creating and viewing the images.