July 15, 2010

• Optio I-10 News Release

HOYA CORPORATION Products is pleased to announce the addition of a retro-taste, black-and-silver version of the SLR-shaped, multi-feature PENTAX Optio I-10 camera (launched in February 2010) to its digital compact lineup.

Named the PENTAX Optio I-10 Classic Silver, this new model was created in response to users’ enthusiastic requests for a black-and-silver appearance reminiscent of the beloved SLR film cameras of the past. The combination of a black-colored front panel with a high-quality, textured-leather-like finish and silver-colored top and bottom panels results in an elegant, retro-taste look closely resembling that of a classic SLR camera. It is a unique design that will make it a very personal photographic tool for many photo enthusiasts.

Developed to be a digital compact camera unlike any other, the PENTAX Optio I-10 offers a unique combination of a palmtop-sized, lightweight body and a classic SLR-like appearance. It is also packed with a host of user-friendly features and the latest picture-taking functions — from the high image quality assured by approximately 12.1 effective megapixels, an optical 5X zoom lens with approximately 28mm wide-angle coverage and an CCD-shift-type shake reduction system, to a set of digital filters including a creative Toy Camera filter and an advanced multi-face detection system. As the result, the Optio I-10 has been very well received in the market since its launch earlier this year.