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Press Release

January 15, 2009

PENTAX Optio E70
An entry-class digital compact camera
offering simplified operation with large control buttons

PENTAX Optio E70

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX Optio E70 digital compact camera. Featuring large control buttons, it offers easy, accessible camera operation to every user, including new digital camera users.

♦ PENTAX Optio E70 [ ⇒ Product Image]
Major Features
  1. Easy, accessible operation with large control buttons

    The Optio E70’s shutter release button on the top panel and other control buttons on the back panel have been designed to be larger than those of conventional models to facilitate camera operation. Coupled with the use of larger icons in the LCD monitor, the Optio E70 not only makes it quick and effortless to set desired modes and functions, but also assures at-a-glance confirmation of operational status.
  2. Powered by world-standard AA-size batteries

    Since the Optio E70 is powered by a pair of world-standard AA-size batteries, the user can easily obtain replacements almost anywhere — even at travel destinations around the world. Thanks to its power-saving design, the Optio E70 records approximately 210 images* with one set of alkaline batteries.

    * Based on measurement conditions conforming to CIPA specifications.

  3. Triple anti-shake protection to prevent different types of camera shake

    1. Pixel Track SR mode
      When recording still images, the Optio E70's new Pixel Track SR (Shake Reduction) mode effectively compensates for camera shake by processing affected images with exclusive software.
    2. High-Sensitivity SR mode**
      When it detects low-lighting conditions in still-image shooting, the Optio E70 automatically raises its sensitivity as high as ISO 6400 to set a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake.

      ** When the High-Sensitivity SR mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).

    3. Movie SR mode***
      During movie shooting, the Optio E70 prevents blurry images by effectively minimizing annoying camera shake using exclusive software.

      *** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

  4. Auto Picture mode for automatic selection of seven different shooting modes

    The Optio E70 features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject by detecting subject lighting and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but it also features an auto macro mode, which automatically switches the camera’s focus range to macro in close-up applications.
  5. Super-fast Face Recognition AF & AE function to capture the subject’s face in focus in approx. 0.03 seconds

    The Optio E70 features the Face Recognition AF & AE function, which is extremely handy when taking casual snapshots of people. It optimizes the focusing and exposure status of the subject — up to 32 faces in a single image — in approximately 0.03 seconds. The Optio E70 even offers other user-friendly functions: a Smile Capture function that automatically releases the shutter the instant it detects the subject’s smile; and a Blinking Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.
  6. Green mode for worry-free shooting for all photographers

    With single pushbutton operation, the Optio E70’s Green mode selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. It makes high-quality digital photography simple and effortless, even for first-time digital camera users. This mode also comes in handy when the photographer asks someone to take his/her picture, or when the user has lost track of the camera settings.
  7. High image quality assured by approximately 10 effective megapixels

    The Optio E70 features approximately 10.0 effective megapixels — the highest among today’s entry-class models. Coupled with a new imaging engine with much-improved processing capacity and a high-performance PENTAX lens, it assures high-quality digital images with edge-to-edge sharpness, even when enlarged to large-size prints.
  8. Easy-to-use 3X optical zoom lens

    Since the Optio E70 comes equipped with a 3X optical zoom lens offering an angle of view equivalent to 35mm wide angle to 105mm telephoto in 35mm format, it can take a wide range of subjects, including landscapes, keepsake photos and portraits. For higher-magnification photography, it even comes with an Intelligent Zoom function, which extends the zoom range to approximately 17.1 times without compromising the optical zoom lens image quality.
  9. Other features

    1. Nine-point AF system, with Auto-Tracking AF function to maintain constant focus on a moving subject
    2. Favorites function to save reduced-size files of favorite images in the camera and recall them at will
    3. Flush-face design with no lens protrusion at power off, for enhanced portability
    4. Image recovery function to retrieve accidentally erased images
    5. Easy-to-view 2.4-inch color LCD monitor with approximately 112,000 dots
    6. Recording of movie clips at sizes up to 640 x 480 pixels, with image quality rivaling camcorders
    7. Digital Panorama mode to compose a single panoramic picture from as many as three images
    8. World-time function to keep track of local time at 75 cities in 28 time zones around the world
    9. Frame Composite (with 90 frames stored in the camera) to shoot or compose images with decorative photo frames
    10. ACDSee for PENTAX 3.0 image viewing, editing and filing software included, supporting Windows Vista™
    11. Compatibility with PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III
Optio E70 Specifications
Number of Effective pixels approx. 10.0 megapixels
Image Sensor 1/2.33" CCD
Number of Recorded pixels Still 10M, 7M, 5M, 3M, 2.1M(16:9), 1024, 640
Movie 640, 320
Sensitivity (Standard Output Sensitivity) Auto, Fixed (ISO 64 - 6400)
Motion Blur Reduction Still Pixel Track SR. Hi-sensitivity anti-shake mode (Digital SR)
Movie Movie shake reduction mode (Movie SR)
Face recognition Face recognition AF&AE is available at all modes. 32 people at most.
Smile Capture. Blinking Detection.
Storage Media Built-in Memory (approx. 34.8MB), SD/SDHC Memory Card
White Balance Auto
Lens   PENTAX zoom lens, 6 elements in 5 groups (4 aspherical elements)
Focal Length 6.3 - 18.9mm (approx. 35 - 105mm in 35mm format)
Aperture F3.1 (W) - F5.9 (T)
Zoom Optiocal Zoom 3X
Digital Zoom approx. 5.7X
Intelligent Zoom approx. 3.5X at 7M, approx. 17.1X at 640 (including optical zoom)
Display 2.4" LCD, approx. 112K dots
Focus Type 9-point AF, Spot AF, Auto tracking AF
Focus Range
(From lense face)
Standard: 0.4m - infinity (at wide setting), 0.6m - infinity (at tele setting), 1.31 ft.- infinity (at wide setting), 1.97 ft.- infinity (at tele setting)
Macro: 0.1 - 1.0m (at wide setting), 0.33 - 3.3 ft. (at wide setting)
Infinity-landscape, Pan Focus: available
Exposure Control Metering System Multi-segment metering
Exposure Compensation ±2EV (1/3EV steps)
Scene mode Auto Picture, Program, Night Scene, Night Scene Portrait, Half-length Portrait, Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Digital Panorama, Frame Composite, Sunset, Green
Playback modes Slideshow, Resize, Cropping, Image Copy, Image Rotation, Digital Filter (Color Filter [8 kinds], Brightness Filter), Frame Composite, Red-eye Compensation, Protect, DPOF, Favorites, Image Recovery, Face close-up playback
Shutter Speed 1/2000 - 1/4 sec. 4 sec. at most (Night Scene mode setting)
Built-in flash Modes Flash-on and Flash-off modes. "Red-eye" reduction function employs a pre-discharge.
Flash Range Wide: approx. 0.1 - 5.0m (ISO Auto) approx. 0.33 - 16 ft. (ISO Auto)
Tele: approx. 0.6 - 2.7m (ISO Auto) approx. 1.97 - 8.9 ft. (ISO Auto)
Drive Modes One shot, Self-timer, Continuous Shooting
Power Source   2 AA batteries (Alkaline, Lithium, Nickel and Rechargeable Ni-MH), Optional AC adapter kit is also available.
Battery life Still *: approx. 210 shots ( 2AA Alkaline batteries) approx. 620 shots (2AA Lithium batteries)
Playback **: approx. 480 min. ( 2AA Alkaline batteries) approx. 900 min. (2AA Lithium batteries)
Interfaces USB2.0 (Hi-Speed), AV terminal
PictBridge Supported
Dimensions approx. 97.5(W) × 60(H) × 23.5(D) mm (excluding the operation parts and protrusion.)
approx. 3.8(W) ×2.4(H) × 0.9(D) inches (excluding the operation parts and protrusion.)
Weight Body approx. 110 g (without battery and SD memory card)
approx. 3.9 oz.
With battery & SD card approx. 160g (loaded and ready)
approx. 5.6 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing. Actual performance may vary depending on operating conditions.
** According to the result of PENTAX in-house testing.

[Optio E70 Storage capacity ]


Still Built-in Memory * 512MB 1GB 2GB 4GB
10MH (3648x2736) 8 117 235 476 935
10M (3648x2736) 16 228 457 931 1828
7M (3072x2304) 21 287 575 1159 2276
5M (2592x1944) 26 355 711 1429 2806
3M (2048x1536) 42 570 1140 2276 4469
2.1M (1920x1080) 61 839 1679 3415 6703
1024 (1024x768) 117 1590 3181 6147 12066
640 (640x480) 222 3022 6045 12294 24133

Movie   Built-in Memory * 512MB 1GB 2GB 4GB
640X480 (hh:mm:ss) 30fps 0:00:33 0:07:31 0:15:02 0:30:08 0:59:09
15fps 0:01:05 0:14:48 0:29:37 1:00:16 1:58:18
320X240 (hh:mm:ss) 30fps 0:00:53 0:11:59 0:23:59 0:48:47 1:35:46
15fps 0:01:41 0:22:53 0:45:47 1:33:08 3:02:49

*Approx. 34.8MB
The maximum file size is 2GB for movie.
The maximum length is 24 hours for Voice recording

  • PENTAX and Optio are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.
  • All other brands or product names are trademarks or registered trademarks of their respective companies.
  • This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
    Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
    Print Image Matching is a trademark of Seiko Epson Corporation.
    The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
  • Design and Specifications is subject to change without notice.
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