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Press Release

December 24, 2008

PENTAX K-m white Lens Kit
A Unique, Limited-Edition White-Color Package Combining an Easy-to-Operate, Entry-Class Digital SLR Camera and Zoom Lens

PENTAX K-m white Lens Kit

HOYA CORPORATION PENTAX Products is pleased to announce the launch of the PENTAX K-m white Lens Kit. Available in a limited quantity, this unique kit includes the popular PENTAX K-m digital SLR camera body and an interchangeable zoom lens, both finished in a matching brilliant white color.

Launched in October 2008 as an entry-class model aimed at new digital SLR photographers, the PENTAX K-m offers simple, user-friendly operation and an easy-to-maneuver compact, lightweight body.

♦ PENTAX K-m white Lens Kit [ ⇒ Product Image]
Main Features of the PENTAX K-m white
  1. Sparkling, eye-catching white-colored body and lens

    In this unique, limited-edition kit, both the PENTAX K-m camera body and the zoom lens are finished in a brilliant white color. Offering a new color choice, as well as the fun of digital SLR photography, this kit should appeal to many photographers around the globe.
  2. Compact, lightweight body for enhanced portability and maneuverability

    Despite the incorporation of a large-sized image sensor (23.5mm by 15.7mm), the PENTAX K-m white offers a compact, lightweight body to assure remarkable portability and maneuverability. This was made possible by the development of a compact, lightweight and high-rigidity stainless-steel chassis, the downsizing of the Shake Reduction mechanism and circuit boards, the employment of latest high-density packaging technologies assuring most efficient positioning and layout of various parts, and the repositioning of the battery compartment. The camera grip has also been redesigned to assure firm, comfortable hold of the camera body.
  3. Simplified operation system for easy camera handling

    The PENTAX K-m white features a newly designed control system, which positions most of buttons and levers on the camera’s grip side, making it easier for first-time digital SLR users stepping up from their compact models to operate the camera. What’s more, the functions of each button or lever are instantly displayed on the camera’s LCD monitor with a single press of the help button to facilitate camera operation — especially for those who are unfamiliar with digital SLR cameras.
  4. PENTAX-original Shake Reduction mechanism for sharp, blur-free images

    The PENTAX K-m white comes equipped with the PENTAX-developed SR (Shake Reduction) mechanism, which effectively reduces camera shake for sharp, blur-free images even under demanding shooting conditions — such as when using a telephoto lens, shooting in the dark or at night without supplementary flash illumination, or using extended exposures for sunset scenes. This innovative SR mechanism shifts the position of the image sensor vertically and horizontally at high speed using magnetic force, while adjusting the shifting speed in proportion to the amount of camera shake detected by a built-in sensor. It offers an outstanding compensation effect — up to the equivalent of approximately four shutter steps. As a result, it does not require special anti-shake lenses, and can be used with almost all existing PENTAX interchangeable lenses.

    *** Lenses compatible with this mechanism are: the PENTAX K-, KA-, KAF-, KAF2-, and KAF3-mount lenses; screw-mount lenses (with an adapther); and 645- and 67-system lenses (with an adapter). Some functions may not be applicable with certain lenses.

  5. Comprehensive Dust Removal system with prevention, removal and confirmation devices

    The PENTAX K-m white features the user-friendly DR (Dust Removal) system to prevent dust from appearing on captured images. Applied to the CCD image sensor surface (or low-pass filter) through the vapor deposition process of a fluorine compound, the PENTAX-original SP (Super Protect) coating effectively removes dust and stains from the surface. In the next step, dust that still remains on the surface will be shaken off when the SR system shifts the image sensor at high speed. Finally, the dust that is shaken off the image sensor will fall onto an adhesive sheet positioned at the bottom of the SR unit, eliminating any possibility of it returning to the image sensor surface. This DR system even offers a Dust Alert function, which allows the user to confirm the dust-adhesion status of the CCD in advance.
  6. Auto Picture mode for automatic selection of optimum shooting mode

    The PENTAX-developed Auto Picture mode is programmed to automatically select the most appropriate shooting mode — from such choices as Portrait, Landscape and Macro — for a given subject. With the PENTAX K-m white, this user-friendly mode is further upgraded, with automatic detection of situations requiring the Night Scene Portrait mode. Since all camera settings, including aperture, shutter speed, white balance, saturation, contrast and sharpness, are automatically adjusted by the camera for optimum results, the user can concentrate on image composition and shutter opportunity.
  7. High-quality image

    The PENTAX K-m white combines a large, high-performance CCD image sensor (23.5mm by 15.7mm) with the sophisticated PRIME (PENTAX Real Image Engine) as its imaging engine. With its approximately 10.2 effective megapixels, it produces beautiful, fine-detailed images with subtle gradations and delicate texture description. It also features a Custom Image function, which offers a choice of six finishing touches to help the user create intended images.
  8. High-speed continuous shooting at approx. 3.5 frames per second

    The PENTAX K-m white lets the user keep shooting images at the speed of approximately 3.5 frames per second (in the JPEG recording format), allowing the user to capture a sequence of a fast-moving subject with great ease.
  9. High-precision 5-point AF system

    The PENTAX K-m white incorporates a five-point wide-area AF system (SAFOX VIII with five cross-type sensors) to assure dependable, high-precision autofocusing. Using the five sensors positioned in a cross pattern over the image field (one in the middle, two at sides, and two at top and bottom), this system automatically and unfailingly selects the optimum sensor for a given subject. It also allows the user to fix the AF detection point at the middle sensor. Thanks to a thorough review of the AF algorithm, this AF system also offers improved autofocusing speed under poor-lighting conditions, in which conventional AF systems take longer to focus on the subject.
  10. Auto sensitivity control up to ISO 3200

    The PENTAX K-m white’s auto sensitivity control function automatically sets the optimum sensitivity between ISO 100 and ISO 3200, based on such data as the subject’s brightness level and the lens’ focal length. Since this function allows the user to take advantage of faster shutter speeds in poor lighting situations (such as indoor sports events and nighttime scenes), it helps the photographer to effectively reduce camera shake and subject shake and prevent blurred images.
  11. Effective gradation compensation

    The PENTAX K-m white’s dynamic-range expansion function allows the user to expand a dynamic range (or a range of gradation reproduction) to minimize white-washed areas in the image. On the other hand, its shadow compensation function minimizes pitch-black areas lacking details. Combined, they help the user to produce beautiful, rich-gradation images when shooting high-contrast subjects.
  12. Large, easy-to-view 2.7-inch LCD monitor

    The PENTAX K-m white features a large 2.7-inch color LCD monitor with approximately 230,000 dots on its back panel. This monitor’s wide-view design allows the photographer to check the on-screen image from approximately 170 degrees both vertically and horizontally. It even offers digital zooming of playback images up to 16 times for easy confirmation of the image’s focusing status and details.
  13. Bright, clear viewfinder

    Thanks to a combination of a lightweight penta-mirror prism, a PENTAX-original finder optics and the acclaimed Natural-Bright-Matte focusing screen, the PENTAX K-m white’s viewfinder delivers a large, bright subject image with an approximately 96-percent field of view and an approximately 0.85-times magnification.
  14. Digital filters for unique visual expressions

    The PENTAX K-m white’s built-in digital filters let the user effortlessly add some creative and artistic touches to recorded images — without the use of a PC. The user can select one of 14 different digital filters — including the new Toy Camera and Retro filters — to create a desired visual effect.
  15. Other features

    1. 10 Scene modes, switchable with simple icon selection
    2. Energy-efficient power supply, recording approximately 1,650 images with four AA-size lithium batteries
    3. Status screen, displaying camera settings on the LCD monitor on the camera’s back panel for at-a-glance confirmation
    4. Index function, for five different types of display and printing modes
    5. Choice of 16-segment multi-pattern metering, center-weighted metering and spot metering to accommodate various photographic applications
    6. Simultaneous recording of RAW- and JPEG-format images
    7. Compatibility with SD and SDHC memory cards as external data-recording media
    8. In-body development of RAW-format images
    9. Compatibility with SDM-equipped lens for quiet, smooth autofocus operation
    10. PENTAX PHOTO Laboratory 3 RAW data processing software and PENTAX PHOTO Browser 3 browser software included

[Main Features of the smc PENTAX-DA L 18-55mmF3.5-5.6AL white Lens]

  1. A compact standard zoom lens with focal lengths from 27.5mm to 84.5mm (in the 35mm format) covering wide-angle to medium-telephoto ranges
  2. Latest optical design featuring high-performance aspherical lens element and super-low dispersion glass element for effective compensation of various aberrations


  • PENTAX, and smc PENTAX are trademarks of HOYA CORPORATION.
  • PENTAX PHOTO Browser, PENTAX Laboratory, and SDM are trademarks of HOYA CORPORATION.
  • All other brands or product names are trademarks or registered trademarks of their respective companies
  • Designs and specifications are subjects to change without notice
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