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PENTAX is a product brand that focuses on SLR cameras,
interchangeable lenses and binoculars produced by the Ricoh Group.
We provide high performance products to our customers based on
a high level of optical technology built over the many years.


On November 27, 2019, it will celebrate the 100th anniversary of the foundation of Asahi Optical Joint Stock Co., the original manufacturer of PENTAX-brand products.

We would like to express our sincere thanks to our customers for their years of patronage and support for PENTAX-brand products. Our conviction is to continue to manufacture products that provide the fun of photography and the joy of using cameras.

From 2019 to 2020, we will organize a series of celebrative events, while launching a selection fo commerative goods.

  • Limited Hot Shoe Cover to dress up your camera. It is the perfect partner for either silver or black camera bodies.

  • To celebrate this memorial year, we will conduct the Special Instagram Photo Contest over a three-month period.


About Brand

  • Introducing the path taken by PENTAX, which continues to provide innovative products as a pioneer of SLR cameras.

  • Introducing the various exciting features built into PENTAX cameras, which is useful when shooting photos.

PENTAX features that gives more enjoyments in photo shooting

  • To solve issues related to shooting, we’ll be sharing the various functions and settings of PENTAX cameras on this page.

  • Full guide of “Custom Image” to change the image finishing depending on the subject or scene.

  • Photo essay by Takumichi Seo, featuring works created through his unique sensibilities and the imaging power of his PENTAX camera. He also shares interesting episodes that have occurred during his photo shoots.

PENTAX lens to expand photo expression

  • Find out all about the PENTAX Limited-series lenses, featuring rich, stiring visual expressions and a high-grade machined aluminum lens barrel.

  • Assuring creative diversity in all types of photography.
    Top-rated optical performance and remarkable reliability to support your distinctive photographic style

  • Introducing the superior features of "HD Coating", a unique lens coating that dramatically improves optical performance.

  • PENTAX offers an abundant range of individual lenses that increase the enjoyment of taking photos. Introducing four models that are perfect for beginners who want to take the next step.

  • How a photo expresses itself is determined by the lens. Introducing many of the unique lens technologies cultivated by PENTAX over the many years.


  • Why not finding a binocular that matches you perfectly? How to select binoculars based on information from basic knowledge, such as magnification and aperture, to product features is introduced.

  • PENTAX binoculars have been in the world since 1938. Experience the clarity made possible by trusted optical performance and revolutionary coating techniques.

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