GR

GR STORY

PROLOGUE

A shooting style that provides direct feedback to the photographer's senses, for capturing those moving moments.

Just by carrying around a small camera, you become aware of precious, everyday details.

That can make anyone into a creator. The world, and the people in it sparkle with life.

The GR has evolved with those ideas in mind, along with fans who feel the same way.

With that moving creativity and usability working in concert, a curtain will open on a new stage in history in 2013.

A newly developed lens with the highest performance in GR history, and APS-C large-size sensor.

Through an amalgamation of absolutely ideal optical performance and the latest digital technology, photographic expression is accelerated into the next generation and beyond.

However, the GR's appeal doesn't rest solely with advancements in technology.

We hope that these modest but passionate ideas, and big dreams worked into this small camera come across even a little bit.

PHILOSOPHY

  • What is a photo?
  • What is image quality?
  • What is a snapshot?
  • What is 28mm fixed focal length?
  • What is mobility
  • What is a camera?
  • What is design?
  • What is emotion?

What is a photo?

The GR philosophy is that confrontation with society is the essence of society, and art is merely the result.

Image quality and response are the means to respond to the photographer’s intentions.

The camera is fine in a supporting role.

A good photo is born of various eras, countries, areas, and devices, but the feeling it portrays never fades, but rather the strength it embodies grows stronger with time.

Because of this, the most important quality a camera can have is neutrality.

It assimilates into the photographer’s eyes, hands, and heart.

What is image quality?

A photo is a record of light.

The important thing for a camera is to naturally express the various types of light from around the world.

However, this also means that a camera should not do so excessively.

No matter how advanced the digital technology, the GR believes that the most important facets of a camera are a lens that collects light, and optical performance.

A photo taken through a good lens should have the power to communicate its appeal as an object with a weight that you can feel.

What is a snapshot?

The GR knows that the basis of shooting photos is the snapshot.

What drama awaits one second in the future?

That ability to react is the appeal, and depth of a photo.

In taking snapshots, there is no such thing as a pro or amateur.

The important thing is sensibility and instantaneous force.

Snapshots born of those ingredients embody the aggregate of true pleasure.

Always carry a camera that can respond quickly, and capture high quality images.

The GR is the pinnacle in snapshot cameras.

What is 28mm fixed focal length?

28mm is the perfect angle of view for capturing photos of society.

It is also the perfect perspective from which to gently scoop out important people and objects.

It is quite simply the perfect angle of view for a snapshot camera.

While focusing on a fixed focal length, we have not compromised one iota on image quality.

Sometimes the photographer must take another step, but that is also a snapshot.

Sharp and decisive footwork to get up close, and sometimes dare to put a bit of distance between you and the subject.

Maybe that is the true essence of the photo.

*equivalent to 28mm in the 35mm format

What is mobility

When thinking of readiness to capture a photo opportunity, there isn’t much sense in taking up a specific operating speed.

Portability that can be taken out anywhere, button layout for basic one-handed operation, start-up and shut-down speed, extremely short shutter time lag, high-speed focus, inner barrier, and plentiful battery life.

These aspects must be well balanced.

The GR is ready and able to respond to those decisive moments just around the corner.

What kind of photo can you capture when the best image quality meets the best mobility?

Isn’t it exciting just to think about?

What is a camera?

An excellent camera is one that works in concert with the user’s intention, always providing comfortable feedback.

For cameras, that means an agile response, a comfortable grip, pleasant controls, optimized button and control layout, and the flexibility to customize the camera to match its use.

These reflect the photographer’s intent, and help in stress-free operation.

The camera takes in usage habits the more it is used, and adapts.

For these reasons, a good camera is a hard thing to let go of.

A camera like that could come to be called your favorite thing.

Details like that, which cannot be expressed in a catalog, are important to the GR.

What is design?

The GR knows that excellent design is design that you cannot feel.

Good design speaks of the essence of a thing, and of the values of the owner.

The GR does away with ostentation, keeping a simple, functional design.

The GR design may seem to be relatively unchanged, however, this is not because we have decided never to change it.

The design evolves along with the goal of the best possible design.

We hope you never tire of it no matter how long you use it, and that it becomes a part of you, a partner that you’ll never let go of.

What is emotion?

Even if technology only can excite us, it cannot shake the hearts of man over and over again.

It can be said that how much love is put into a thing is important.

The GR was born not simply of concepts that rely on the power of technology, or manufacturing processes devised by marketing techniques.

The photos recorded in this small camera become the records that move many people, in turn moving us.

CONCEPT

Unchanging concept

The most powerful snapshot camera

Commitment to intrinsic value

Coexistence of high image quality and portability

Pursuit of an excellent camera

Good feedback
The more it’s used,
the less you want to let go of it

HISTORY

It can be said that the GR’s history is a rebellious one.

The zoom lens doesn’t wander, but continues with a wide-angle, fixed focal length.

The GR has not changed in two years, but rather the camera has matured through expanded functions via firmware upgrades.

The design tells you it’s a GR at a single glance.

Part of that is that the GR is the antithesis of trends and fads.

It’s backbone is the feedback of those who never stop loving photos.

In that way, the history of the GR is the history of interaction between camera usage and user’s who center on photos, and the goal of creating a universal value that always ascertains the essence of the camera, retaining the passionate path of its creation.

  • GR1
  • GR10
  • GR1s
  • GR21
  • GR1v
  • GR DIGITAL
  • GR DIGITAL Ⅱ
  • GR DIGITAL Ⅲ
  • GR DIGITAL Ⅳ
  • GR
  • GR Ⅱ

POLICY

We don’t compete in a numbers game using catalog specs

“The World’s Best” is a naive temptation for manufacturers. However, we believe that in itself is meaningless. We know that it details which cannot be expressed by specifications are important.

We don’t include functions just because they are popular

We don’t chase easy trends. “Is this right for the GR?” This is the only standard we base decisions on, always asking this question because we want to create new value.

We won’t use a design simply to stand out

Only a form that fits the function, and designs that will stand the test of time as a camera will remain. We aim for design that cannot be noticed, design that feels as if it has always been there.

We won’t produce simple model changes

The most important thing is how long the camera will be used. For us, each and every person who buys a GR will always be important.

Never lose the ability to challenge or make a proposal

The only camera that can beat a GR is another GR. We want to always continue trying out new plans and proposals. Always exceed users’ expectations. We believe that is the GR’s role.

EPILOGUE

Big ideas in a small camera.

This may seem a bit dramatic, but the environment surrounding cameras and photos of late makes us think that there should be at least one camera that fits into the ideas expressed above.

As long as there are people who resonate with something in this GR Story, and continue to grow along with us, the GR will continue to grow and evolve.

Grab your GR and go on a journey.

Watch as communication is born.

Today will find another photo somewhere in the world that moves the hearts of us all.

That is our wish.

BE YOUR EYES
- Because the GR will represent your mind's eye.

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