An all-purpose digital compact camera
featuring a high-magnification optical 24X zoom lens
March 3, 2009
HOYA CORPORATION PENTAX Products is pleased
to announce the launch of the PENTAX X70 digital compact camera. Featuring
a high-magnification optical 24-times zoom lens with a wide-angle to super-telephoto
coverage, and sporting a highly portable, compact, lightweight body, this new
all-purpose model performs superbly and effortlessly in a great variety of
photographic situations — from casual day-to-day snapshots to travel
and sports photography.
Versatile optical 24X zoom lens to accommodate a range of subjectsWithin its compact, lightweight body, the X70 features a high-magnification optical 24-times zoom lens offering a focal-length coverage between 26mm wide angle to 624mm super telephoto (in the 35mm format). Coupled with the Intelligent Zoom function, the X70’s zoom range can be extended to approximately 150 times (for a focal length of an astonishing approximately 3900mm in the 35mm format) without compromising the optical performance of the zoom lens.
Reliable shake-reduction system for sharp, blur-free imagesThe X70 incorporates image-sensor-shift-type SR (Shake Reduction) system to assure sharply focused, blur-free images even under demanding photographic conditions prone to camera shake, such as when using a telephoto lens or when shooting a sunset or indoor scene using only incident light. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X70 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.
High-speed continuous shooting to capture the decisive momentThe X70 lets the photographer capture the subject continuously at a maximum speed of approximately 11 images per second, and up to 21 images in succession.* Coupled with the Auto-Tracking AF mode that keeps a fast-moving subject in focus all the time, the X70 captures once-in-a-lifetime, decisive moments in sharp focus, even when the subject is an active child or unpredictable pet.
* When the continuous-shooting mode is selected, the image size is fixed at 5M (2592 x 1944 pixels).
High image qualityThanks to the combination of approximately 12.0 megapixels, a high-performance imaging engine, and the high-quality PENTAX zoom lens, the X70 delivers super-clear, high-quality images. It even allows the photographer to choose the preferred finishing touch — Bright, Natural or Monochrome.
Movie shooting in high-definition TV image quality and with anti-shake protectionThe X70 captures high-quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels). It also features the Movie SR mode,*** which effectively minimizes annoying camera shake during movie shooting through the use of exclusive software. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.
Multi-mode exposure system to accommodate different applicationsThe X70 offers a choice of four exposure modes: Programmed AE, in which the camera automatically selects the optimal combination of aperture and shutter speed for a given subject; and Aperture-Priority AE, Shutter-Priority AE and Metered Manual modes, in which photographers are free to select either or both aperture and shutter speed to express their creative intentions and personal touches.
Auto Picture mode for the automatic selection of seven different shooting modesThe X70 features the advanced Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by detecting the subject’s lighting and other conditions. This user-friendly mode not only makes the right mode choice for the photographer (from Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport and Standard modes), but also features an auto macro mode, which automatically switches the camera’s focus range to macro in close-range applications.
Super-fast Face Recognition AF&AE function to capture up to 32 faces in focus in approx. 0.03 secondsThe X70’s Face Recognition AF&AE function comes extremely handy for taking casual snapshots of people. It optimizes the focusing and exposure status of the subject — up to 32 faces in a single image — in approximately 0.03 seconds. The X70 also offers other user-friendly functions: a Smile Capture function that automatically releases the shutter the instant it detects the subject’s smile; and a Blinking Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.
Auto sensitivity control, up to a super-high ISO 6400The X70 comes equipped with an auto sensitivity control function, which automatically shifts the sensitivity level in relation to the subject’s lighting condition and the lens focal-length setting. This allows the photographer to use a high shutter speed in dimly lit locations, such as night scenes or indoor sports events, to effectively minimize camera shake and subject shake. The auto sensitivity control range can be set randomly between ISO 50 and super-high ISO 6400.
Large, easy-to-view 2.7-inch color LCD monitorDespite its compact dimensions, the X70 features a large 2.7-inch high-brightness color LCD monitor with approximately 230,000 dots. Thanks to the AR (Anti-Reflection) coating, sunlight reflections are held to a minimum for comfortable outdoor viewing. The X70 also comes with an electronic viewfinder, which comes handy when shooting against intense backlight or when the photographer needs firmer grip of the camera.
|Number of Effective pixels||approx. 12 megapixels|
|Image Sensor||1/2.33" CCD|
|Number of Recorded pixels||Still|| 12M, 3:2, 16:9, 1:1, 7M, 5M, 3M, 1024, 640
|Movie||1280, 848, 640, 320|
|Sensitivity (Standard Output Sensitivity)||Auto, Fixed (ISO 50 - 6400)|
|Motion Blur Reduction||Still||CCD-Shift-Type (SR : Shake Reduction)
Hi-sensitivity anti-shake mode (Digital SR)
|Movie||Movie shake reduction mode (Movie SR)|
|Face recognition||Face recognition AF&AE is available at all mode. 32 people at most.
Smile Capture. Blinking Detection.
|Storage Media||Built-in Memory (approx. 33.6MB), SD/SDHC Memory Card|
|White Balance||Auto, Daylight, Shade, Tungsten light, Fluorescent light (W, D, N), Manual setting|
|Lens||PENTAX zoom lens, 14 elements in 11 groups (4 aspherical elements, 3 ED elements)|
|Focal Length||4.6 - 110.4mm (approx. 26 - 624mm in 35mm format)|
|Aperture||F2.8 (W) - F5.0 (T)|
|Digital Zoom||approx. 6.25X|
|Intelligent Zoom||approx. 31.3X at 7M, approx. 150X at 640 (including optical zoom)|
|Display||2.7"LCD , approx. 230K dots, AR coating|
|Viewfinder||Electronic Viewfinder, approx. 200K dots|
|Focus||Type||9-point AF, Spot AF, Auto tracking AF|
(From lense face)
|Standard: 0.4m - Infinity (at wide setting), 1.7m - Infinity (at tele
setting), 1.31 ft. - Infinity (at wide setting),
5.6 ft. - Infinity (at tele setting)
Macro: 0.1 - 0.5m (middle zoom position), 0.33 - 1.64 ft. (middle zoom position)
1cm Macro: 0.01 - 0.3m (middle zoom position), 0.03 - 0.98 ft. (middle zoom position)
Infinity-landscape, Manual Focus, AF Point switching: available
|Exposure Control||Metering System||Multi-segment metering, Center-weighted metering, Spot metering|
|Exposure Compensation||±2EV (1/3EV steps)|
|Scene mode||Auto Picture, Sport, Digital SR, Movie, USER, Manual, Aperture Priority, Shutter Priority, Program, SCN(Landscape, Flower, Portrait, Backlight, Half-length Portrait, Night Scene, Night Scene Portrait, Stage Lighting, Surf & Snow, Baby, Kids, Pet, Food, Fireworks, Frame Composite, Party, Museum, Sunset, Digital Wide, Digital Panorama), Green|
|Playback modes||Slideshow, Digital Filter(Color Filter(11 kinds), Soft Filter, Fisheye Filter, Brightness Filter), Frame Composite, Resize, Cropping, Image/Sound Copy, Image Rotation, Movie Edit, Red-eye Compensation, Voice Memo, Protect, DPOF, Image Recovery, Start-up Screen, Face close-up playback|
|Shutter Speed||1/4000 - 1/4 sec. 4 sec at most (Tv, Av, M, Night Scene mode setting)|
|Built-in flash||Modes||Flash-on and Flash-off modes. "Red-eye" reduction function employs a pre-discharge. Low-speed synchro, Low-speed synchro + Red-eye|
|Flash Range||Wide: approx. 0.2 - 9.1m (ISO Auto), approx. 0.66 - 29.9 ft. (ISO
Tele: approx. 1.7 - 5.1m (ISO Auto), approx. 5.6 - 16.7 ft. (ISO Auto)
|Drive Modes||One shot, Continuous Shooting (L/M/H), Self-timer, 2 sec Self-timer, Interval Shooting, Auto Bracket|
|Power Source||Rechargeable D-LI92 lithium-ion battery, Optional AC adapter kit is also available|
|Battery life||Still*: Approx. 170 shots (Rechargeable Lithium-ion battery)
Playback**: Approx. 200 min. (Rechargeable Lithium-ion battery)
|Interfaces||USB2.0 (Hi-Speed), AV terminal, DC Input terminal|
|Dimensions||approx. 110.5 (W) × 82.5 (H) × 89.5 (D)mm (excluding the operation
parts and protrusion.)
approx. 4.4 (W) × 3.2 (H) × 3.9 (D) inches (excluding the operation parts and protrusion. )
|Weight||Body||approx. 390g (without battery and SD memory card)
approx. 13.8 oz.
|With battery & SD card||approx. 410g (loaded and ready)
approx. 14.5 oz.
* Recording capacity shows approximate number of shots recorded
during CIPA-compliant testing. Actual performance may vary depending on operating
** According to the result of PENTAX in-house testing.
[ Storage capacity ]
|Still||Built-in Memory *||512MB||1GB||2GB||4GB|
|Movie||Built-in Memory *||512MB||1GB||2GB||4GB|
The maximum file size is 2GB for movie.